Social Media Marketing

How to create Social Media Strategy for Organic Growth Masterclass by Rocio Galan and Cathal Berragan, Social Chain.

- Social Chain are creative social media experts who operate on a global scale. Founded by social influencer Steven Bartlett, they focus on making brands matter at the right time and in the right place. Rocio heads the Strategy team and looks after social-first strategies for various clients around the world identifying growth opportunities. Cathal leads the Creative team to conceptualise and execute viral marketing campaigns and strategies, whilst overseeing the agencies distribution and media strategy.

In their masterclass, Rocio and Cathal share their step-by-step process to create an effective social media strategy and how to use data, content and creativity to grow brands online.


Instagram as a Sales Funnel Masterclass by Anna Radchenko

- Have you ever thought of Instagram as of one big sales funnel? In this masterclass, social media influencer Anna Radchenko will cover her product launch formula and how she used it for her blog. She will cover the role personal brand plays in this ecosystem and how you can develop and pump it up. Anna will also share her personal growth strategies that made her Instagram explode to 100k+ followers.

Cultural Moments Masterclass by Aubrian Watson, Twitter

- From custom emoji campaigns representing cultural moments like #BlackTransLivesMatter and #MLKDay to leading content strategy for handles like @TwitterAble, @Blackbirds, @TwitterWomen and @TwitterOpen, Aubrian elevates key cultural moments on the platform.

In his masterclass, Aubrian will share the process that helps Twitter stay culturally relevant.