Sponsorship Essentials

The Chartered Institute of Marketing

Training

In Maidenhead

£ 595 + VAT

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Description

  • Type

    Training

  • Level

    Intermediate

  • Location

    Maidenhead

  • Duration

    1 Day

  • Start date

    Different dates available

Sponsorship can deliver great results, but can be challenging to select, negotiate, manage and evaluate. This programme seeks to address those issues.

Facilities

Location

Start date

Maidenhead (Berkshire)
Moor Hall, Cookham, Maidenhead, Berks, SL6 9QH

Start date

Different dates availableEnrolment now open

About this course

This course is for marketers and managers who are responsible for buying, selling or managing sponsorship arrangements within their organisation.

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Reviews

Subjects

  • Sponsorship
  • Buyers
  • Sellers
  • Spending
  • Managers
  • Marketers
  • Selling
  • Negotiate
  • Evaluate
  • Monitoring
  • Planning

Course programme

Learning outcomes
  • Move away from an ‘us’ and ‘them’ view of sponsorship buyers and sellers.
  • Know precisely who you need to talk to, how and why.
  • Clarify your sponsorship ‘philosophy’ and objectives.
  • Plan and monitor your sponsorship revenue and spending.
  • Formulate and develop the right sponsorship proposition(s) for your needs.
  • Challenge your comfort zone in the quest for creative opportunities.
  • Negotiate effectively with your sponsorship partners.
  • Make time for planning, monitoring and making sure all parties deliver.
  • Utilise project and relationship evaluation tools.
  • Sharpen up your longer-term objectives, targets and strategy.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

See related categories

Sponsorship Essentials

£ 595 + VAT

The best Other Marketing courses

See all

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