Starting Your Own Fashion Label Summer School

This three week starting a fashion label course is delivered by four industry experts who will give you the information you need to get your label started. The final part of the course will involve discussing, presenting and critiquing your ideas in a consultative way, culminating with a one-on-one consultancy session with global fashion consultants Toby Meadows and Sanjeev Davidson.

The small group size (only 12 places available) there will be time to answer all your questions and give you a clear idea of what you need to be thinking about, and the preparation and planning involved in making your business successful.

Business overview (days 1 - 4 with Toby Meadows)

• Advantages and disadvantages of being your own boss
• Business structure
• Industry structure
• Practical aspects of running a fashion business
• The supply chain

Market research & branding (days 5 - 7 with Sanjeev Davidson)

• Trends and design
• Product & image
• Routes to market PR & marketing
• Developing a brand
• What is your brand DNA
• Understanding your market
• Brand positioning
• Brand communication

Product development (days 8 - 9 with Clair George)

• What are you producing and why?
• Producing a code of conduct
• Critical path management
• Garment specification
• Quality control
• Production management
• Understanding fibres & fabrics
• Sourcing fabrics
• Sourcing manufacturers
• Factory assessment
• Fit procedures
• Sealing a garment
• Pros and cons of overseas production
• Factory terminology and terms & conditions

Online Marketing Strategies (days 10-11 with Paul McGregor)

• Managing your online store
• Specific digital marketing strategies e.g. adwords, pay per clicks

Business plan/concept presentation (days 12-15 with Sanjeev Davidson & Toby Meadows)

• The last four days, (including one free day to prepare your presentations) will be about discussing, presenting and critiquing your ideas in a consultative way with guidance from both Toby Meadows and Sanjeev Davidson.

You will also receive a copy of Toby Meadows' book once on the course.


Level:Beginners.


Booking:

Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.