Staying Close to the Customer Course
Course
Online
Description
-
Type
Course
-
Methodology
Online
-
Start date
Different dates available
Yahoo is a very popular Web site but, with strong competition for products and services coming from others like Google and Facebook, Yahoo as an organisation faces severe challenges in being more competitive in the advertising market. In this free online course Sue Decker, the CEO of Yahoo from 2008 to 2009, discusses how the founders of Yahoo focused on the needs of its customers by developing a hierarchal database structure for faster and more efficient searches making life easier for the customer. The course also looks at how internal structuring of the sales force was implemented to improve customer service, where the gap in monetising search queries between it and Google occurred, and recent acquisition proposals. This course will be of interest to advertising, business, marketing professionals and entrepreneurs who have an interest in how an online Web company uses its customer base as a business model.
Facilities
Location
Start date
Start date
Reviews
Subjects
- Customer
- Customers
- Customer Manager
- Customer Service
- Customer satisfaction
Course programme
Study for Free at Your Own Pace! Start This Course
ALISON’s Diploma Courses category includes diploma-level courses in a variety of professional subjects, such as project management, business management and entrepreneurship, HR, web design, psychology, customer service, programming, social media marketing, children’s studies, nursing and patient care, social work, IT management, statistics, mental health, Six Sigma, teaching skills for educators, carpentry, supply chain management, international tourism, and PE. These diploma-level courses will give the learner a comprehensive understanding of the subject. Upon successful graduation, the student will have gained valuable skills and training that will greatly enhance employability and career prospects. The category also includes an innovative work-force re-entry skills advanced diploma that will be of interest to anyone re-entering the workforce after an extended absence.
Staying Close to the Customer Course