Success in Business Management

The two one-week, residential Success in Business Management modules are an intensive course of study designed to make you aware of the differences between managing in a civilian or public sector environment (including charities and other not-for-profit organisations) as opposed to a non-commercial environment. The taught part of the module guides you through the intricacies of formulating and implementing effective business strategies, marketing & selling, managing operations using continuous improvement methods such as Lean and Six-Sigma, people issues such as Recruitment, Selection and Retention, keeping on the right side of employment & other business-related legislation and designing the organisation structure to suit the time and circumstances. Learn how to succeed and above all how to avoid failure from the advice of the experienced and successful practitioners who present the material to you day by day.

As an added bonus, by successfully completing the module assessments (see Qualifications), you can also earn yourself the prestigious Institute of Leadership and Management Level 5 or Level 7 Award in Executive Management. See Level 7 Qualifications in Executive Management for further details.

Module Content

Week 1 - Success in Business Operations (available also as 1-week standalone)

Business Operations
Business Operations & the link to Strategic Management
Performance Management & Benchmarking
Setting Objectives & Targets
Managing Information

Achieving Quality Standards in Business Operations
What is Quality?
Quality Management & achieving Quality Standards
Working towards Continuous Improvement

New Developments in Management Techniques
Basic Management Tasks
Lean Techniques - an Overview
Six-Sigma - an Overview
Theory of Constraints - an Overview
The Role of Leadership
Developing the Executive Manager

EU The Legislative framework - UK and
Employment Law
The Impact of UK & EU Legislation

Organisational Structure & Management Roles
Organisational Structures
Spans of Control
Management Cultures
Management & Influencing Skills
Managing Change

Performance Management
Improving Performance
Negotiating Objectives
Achieving Results
Giving & using Feedback

Week 2 - Success in Business Strategy & Marketing (Available also as 1-week standalone)

Strategic Management
Introducing Strategy
Missions, Visions and Goals
Analysing the Environment
Focussing on Industry Structure
Linking with the Outside World
Analysing the Organisation's Capabilities
Tools for getting a sense of direction (SWOT, PESTLE, Porter's 5-Forces)
Focussing on the Strategic Options
Looking Upwards, Downwards and Outwards

Marketing
The Marketing Concept
The Marketing Mix
Market Research
Putting Customers first
Brand Management
Segmentation & Targeting
Public Relations

Business Game (Combining & applying all you have learned)
Competitive Live Simulation - Putting theory into practice

Success in Business Management (2 weeks)
Total course & residential fees £1,930.00
Course fee component (Includes £220.00 exam fee) £1,250.00

or as two separate sub-modules
Week 1 Success in Business Operations.
Total course & residential fees £990.00
Course fee component (Includes £115.00 exam fee) £650.00*