Twitter for Business
Course
Online
Build your brand through a tweet!
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Type
Course
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Level
Beginner
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Methodology
Online
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Class hours
120h
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Duration
Flexible
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Start date
Different dates available
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Online campus
Yes
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Support service
Yes
Use Twitter to build your brand, generate leads and achieve company goals. Learn who to follow and how you can establish and keep followers.
Facilities
Location
Start date
Start date
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 7 years
Subjects
- Media
- Media Marketing
- Marketing
- Marketing Campaign
- Marketing Research
- Marketing Tools
- Digital Marketing
- Marketing Network
- Networking
- Network analysis
Teachers and trainers (1)
Dawn McGruer
Head Tutor / Director
Dawn is a strategic digital & social media marketing trainer, practitioner, consultant, author and blogger who has over 16 years experience in the digital marketing arena. She is also the Director of Business Consort which was established in 2005 and has developed it into one of the world leading training organisations which is accredited by The Chartered Institute of Marketing. With over 2 million subscribers Dawn has become a key influencer in this area and provides Social Media and Digital Marketing Training Courses including the CAM Diploma in Digital Marketing.
Course programme
What will you learn?
- An introduction to Social Media and Twitter in particular
- What is Twitter and why has it become the phenomenon it has
- Twitter and harnessing the ability of ‘immediate’ communication
- The ground rules; the major do’s and don’ts about creating a business profile on Twitter.
- How it works – the basics
- How it works – the advanced and little known features
- Etiquette on Twitter
- Who to follow and why
- Establishing and keeping followers
- Using Twitter to build your brand
- Tweeting style and tailoring it to your company
- Driving visitors to your website through Twitter
- Changing followers behaviour through Twitter
- Direct communication with your followers
- Generating leads through Twitter for offline follow-up
- Essential third party tools and applications
- Twitter and legal implications
- Your company on Twitter
- Your competitors on Twitter
- The sector in which you operate and Twitter trends
- Achieving your company/organisation goals on Twitter
Accreditation for CPD hours – This course has been accredited for CPD hours within the Chartered CPD Programme by the Chartered Institute of Marketing. You will receive a certificate after completing the course, which can be used as evidence for your CPD record card.
Twitter for Business