Using Insights to Drive Strategy

The Chartered Institute of Marketing

Training

In Cookham and London

£ 1,225 + VAT

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Description

  • Type

    Training

  • Level

    Advanced

Insights can be elusive and even the best ones can get lost when it comes time to do your strategy. This course will help you harness the essence of the insight, allow you to communicate those insights to the business and provide a framework for applying the insights to your strategy.

Facilities

Location

Start date

Cookham (Berkshire)
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Maidenhead, SL6 9QH

Start date

On request
London
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24 Eversholt Street, NW1 1AD

Start date

On request

About this course

This course has been tailored for insights professionals and marketing managers who believe insights is a “need to have” not a “nice to have”. You would also be expected to have a working knowledge of your organisation’s strategy. It is particularly helpful if you manage or oversee a research budget, insights or strategy team.

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Reviews

Subjects

  • Business
  • Tools
  • Inventory
  • Generation process
  • Management
  • Journey
  • Lead
  • Right
  • Strategic value
  • Strategy story
  • Adding

Course programme

Learning outcomes
  • Make the case for how insights drive the business.
  • Explore research tools and take inventory of your insight generation process.
  • Ways to improve knowledge management.
  • Lead a fact-based, data-to-insights journey.
  • Work through a critical path to problem definition.
  • Ensuring that you get the insight right.
  • Adding strategic value.
  • Telling the strategy story.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

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Using Insights to Drive Strategy

£ 1,225 + VAT

The best Other Marketing courses

See all

See all