Visual Merchandising 1

Fashion visual merchandising is the activity of developing the floor plans and three-dimensional displays in order to maximise sales. Goods are displayed to highlight their features. The purpose of visual merchandising is to attract, engage, and motivate the customer through their journey towards making a purchase.

This visual merchandising course will begin by giving you an insight into the key roles and responsibilities of a visual merchandiser. You will then analyse shop floor plans and fixtures and fittings within a space. This course will be taught through lectures, group discussions and practical exercises.

This course includes:

• Basic branding and communication
• Organisational structures
• Store layout and creating floor plans
• Display and presentation techniques
• Merchandising techniques
• Target markets
• Set floor structures
• Merchandising and cross-merchandising in a limited space
• Merchandise and strategies to promote sales

Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.

Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.