Writing persuasive project proposals

What people say

"Good, clear and impressive tips and techniques." Chuwen Teng, Hitachi

"Good content and delivery." Alison Aviss, Elior

"Well delivered, very easy pace and structure." Hannah Ali, TRX Europe

Many good ideas go to waste simply because the people who have them can't sell them to key decision makers. That's why the ability to write a good proposal is an essential skill for both managers and many of those who report to them. Constructing a persuasive argument can literally be worth millions. Yet often people haven't a clue where to start.

In our intensive writing workshops, delegates learn from the UK's leading business-writing specialists how to write powerfully persuasive arguments.

By doing so, they'll discover how to undertake proposal research writing; making a strong case for any truly worthwhile proposal - which allows your company or organisation to really make the most of its knowledge capital.

Learning outcomes
This course will show you how to:

• set a clear objective in your business proposal writing use the reader's perspective
• make your proposal reader-centred
• choose an appropriate style
• encourage all decision makers to read your proposal
• establish the need for what you are proposing
• build a persuasive argument
• establish and build rapport
• give the document more impact
• write confidently and clearly
• construct sound, clear sentences
• leave a positive last impression.
  
  Special features
• Pre-course writing analysis identifies the areas you need to work on.
• Small group training ensures you get individual attention.
• Tailored training so that examples and exercises feel relevant to you.
• Follow-up support with bi-monthly reminders of key skills and free telephone and email support for one year.