Writing for the Web and Mobile

PMA Media Training

Short course

In London

£ 380 + VAT

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Description

  • Type

    Short course

  • Location

    London

  • Duration

    1 Day

Suitable for: Journalists, PR, internal and external communications staff and marketeers who write for websites.

Facilities

Location

Start date

London
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The Pma Centre For Media Excellence, 7a Bayham Street, Mornington Crescent,, NW1 0EY

Start date

On request

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Course programme

For journalists, PRs, internal and external communications staff and marketeers who write for websites. How writing for the web differs
from traditional writing. How words can affect design considerations. Includes:

- How readers differ: accounting for surfers and users
- The importance of easy navigation
- Thinking international in words and style
- How to write to attract search engines
- Keeping readers' attention
- Word use and word breaks
- Maintaining topicality
- Thinking in screens
- Rewriting print content for the web
- Headlines and other visual aids
- Attribution, legal and health considerations

Not for: Experienced web writers

See related categories

Writing for the Web and Mobile

£ 380 + VAT

The best Other Communication Skills courses

See all

See all