PMA Media Training

Writing for the Web and Mobile

PMA Media Training
In London

£380
+ VAT
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Important information

Typology Short course
Location London
Duration 1 Day
  • Short course
  • London
  • Duration:
    1 Day
Description


Suitable for: Journalists, PR, internal and external communications staff and marketeers who write for websites.

Facilities (1)
Where and when
Starts Location
On request
London
The Pma Centre For Media Excellence, 7a Bayham Street, Mornington Crescent,, NW1 0EY, London, England
See map
Starts On request
Location
London
The Pma Centre For Media Excellence, 7a Bayham Street, Mornington Crescent,, NW1 0EY, London, England
See map

Course programme

For journalists, PRs, internal and external communications staff and marketeers who write for websites. How writing for the web differs
from traditional writing. How words can affect design considerations. Includes:

- How readers differ: accounting for surfers and users
- The importance of easy navigation
- Thinking international in words and style
- How to write to attract search engines
- Keeping readers' attention
- Word use and word breaks
- Maintaining topicality
- Thinking in screens
- Rewriting print content for the web
- Headlines and other visual aids
- Attribution, legal and health considerations

Not for: Experienced web writers


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