Business Writing Skills for Research and Sales Teams

Organise and structure your thoughts. Clarify the purpose of writing and the action you require readers to take. Wrap your message into the pervading culture and focus on the specific audience. Anticipate readers' needs and wants - reflecting the expectations of different client groups, such as Fund Managers, external clients, senior leadership, and cross departmental sponsors. Identify and deliver the core financial messages within a proposal. Deliver key messages with impact so that professionals who are time constrained remember them. Establish standards for writing for the finance sector - language, tone and style. Recognise individual writing styles and what they imply. Create a best practice model for all business writing. Understand the impact that subtext can have on readers. Ensure your writing is clear; simplicity and professionalism rule