Writing for the web

Course summary

A strong website works for your organisation 24 hours a day. This popular non-technical course helps you understand the role of website copy and how it differs from writing for other publications.


Course outline

You will look at the most effective methods of communicating information online, and at the importance of structuring your writing and using keywords. You will also improve your understanding of branding on the internet and learn techniques to keep the busy reader interested. Over the day you will cover:

• how websites are read
• planning copy for your site
• powerful keywords that search engines love
• writing short, sharp copy that keeps your reader engaged
• translating print copy into web copy
• how to achieve a fresh, jargon-free site
• commissioning content from others
• the importance of images
• testimonials and case studies
• your website as an ambassador for your organisation
• your website as a PR tool

"A really fantastic course. Time away from the office to really think about what you are doing and whether you are taking the most effective approach. The exercises really help you understand and I'm actually looking forward to putting it all into practice." NH, London School of Economics and Political Science
"Excellent course. Good mixture of practical exercises and discussions with informal presentations." DJ, Ovarian Cancer Action
"Very well organised with good information packs. Got so many useful tips from having a good size group of people as well as from the book. Tillie was extremely friendly and helpful and clearly had an excellent knowledge of the field." TB, Webmaster, Campaign for Real Ale


Who is this course for?

This non-technical course concentrates on the quality of written content, so is suitable for anyone who commissions web copy, or needs to write for the web themselves.




What will this course help me do: learning outcomes?

This course helps you understand how website communication works. It will help you write copy for your website and advise and edit colleagues who contribute to your site.