YouTube and Video Marketing Course

ONE-TO-ONE Training Workshop, relevant to you and your business. In the context of internet marketing, video can be used to enhance the consumer experience by educating the viewer about product or services, putting a face on a company, and building a company brand.

Video marketing offers a unique opportunity to connect with your audience in a personal and targeted way - and the ability to do so at massive scale. YouTube dominates the market, 14.6 million British people visit the site every month. And with just as many people over 55 as under 18, YouTube's audience is larger and more diverse than many people think.

You can easily create videos that will bring loads of traffic to your website and generate backlinks to improve your search engine rankings. If you create a valuable video people love, they'll share it with there friends on MySpace, Twitter, Facebook. The viral effect of doing this will increase the visitors to your website exponentially.

With video becoming a major part of search engine results, it is vital yours are optimised to take full advantage of this booming sector and the results it can deliver. To fully tap into this and ensure your site receives maximum exposure, you need to market your videos correctly, this workshop will show you how.

Course Content
• Introduction to Youtube
• Youtube Channel and how to raise your profile authority
• Gaining friends and subscribers
• Utilising e-mails (within Youtube) and Activity Feeds (previously known as Bulletins)
• Creating business videos for free
• Video uploads
• Titles, Tags, Video Descriptions, Categories
• Client list building using Youtube
• Other video sharing sites to consider
• How to use videos that are already popular to gain traffic
• Tools to use
• Free video conversion software