B.Sc. Marketing (Hons)
Bachelor's degree
In Canterbury
Description
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Type
Bachelor's degree
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Location
Canterbury
The BSc in Marketing (Hons) degree from the University of Kent offers you the opportunity to pursue a thorough grounding in general business subjects while developing more detailed knowledge and skills within the specialism of Marketing. This programme not only gives you a thorough grounding in the core topics that are key for all businesses' success, but combines this with the study of contemporary issues within Marketing.
Facilities
Location
Start date
Start date
About this course
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Reviews
Subjects
- Marketing
- Management
- IT Management
- Skills and Training
Course programme
Possible modules may include:
- Business Skills & Employability
- Introduction to Management
- Introduction to Statistics for Business
- Global Business Environment
- Introduction to Business Modelling
- Financial Accounting, Reporting and Analysis
- Introduction to Marketing
- Microeconomics for Business
Possible modules may include:
- Business Ethics and Sustainable Management
- Branding
- Buyer Behaviour
- Creativity, Innovation and Organisation
- Marketing Strategy
- Marketing Research
- Operations Management
Possible modules may include:
- Digital Marketing Applications
- Marketing Communications
- Decision Analysis
- International Marketing
- Corporate and Business Strategy
- Marketing Management Project
- Macroeconomics for Business
- New Product Marketing
- Digital Marketing Strategy
- Contemporary Management Challenges
- Enterprise
- Diversity in Organisations
- Simulation Modelling
- Service Management
B.Sc. Marketing (Hons)