Bachelor's of Digital Marketing

Year 1
In the first year, students are immersed in business essentials, in order to absorb the context in which marketing professionals operate. Students will work through solid core courses in general management, economics, accounting, finance, business strategy and law. As they build their foundational knowledge, business vocabulary, hone new competencies and forge ties, the huge need for marketing in business and its central role becomes clear.

Year 2
In the second year students are introduced to marketing fundamentals. They learn about core principles and recent phenomena, while they will gain strategic and analytical skills. The objectives of this academic year are to demonstrate the role of marketing within business; to understand the core differences between traditional and digital marketing; to learn the instruments and methods of effective digital marketing; to explore the relationship of marketing with other segments within a business and chiefly - to demonstrate how effective marketing can create value for customers.

Year 3
In the third year, students will primarily focus on deepening their specialised knowledge of digital marketing methods and instruments gathered throughout the first two years of the programme. In this final year students gain the theoretical and applied background to plan, design, execute, evaluate, and oversee highly effective marketing strategies and become qualified for positions in sales, marketing research or marketing management. In order to prepare students for a transition to real-world careers, special emphasis is placed on developing students’ abilities in effective professional communication, sales and presentation skills, negotiation, and leadership. A significant amount of time will be dedicated to the personal Capstone project, which may be executed for a client or their own business endeavor.

While we are highly selective, we do not base the decision on the review of the grades and transcripts alone. We consider the overall certificates, motivation, and recommendation letters as well as awards, achievements, and extracurricular activities.

Mandatory:
- CV
- Diploma and transcript of highest education level

Optional:
- Recommendation Letters

English requirements:
- 100% of classes are taught in English. We assess your language proficiency during your admissions interview.

This programme is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies by using the most cutting-edge, innovative tools in their daily job.

Our teaching methodology is unique in combining a strong academic background in business studies, finance, accounting, marketing, and strategy with an in-depth specific digital knowledge in online video, mobile, viral, social media, and data driven marketing. You will also be a daily witness of the latest innovations from Google, Facebook, Twitter, Netflix, and other greatest technological companies.

Our professors are not academic teachers – they are accomplished digital and marketing professionals that have launched thousands of successful advertising campaigns and made many winning strategic decisions.

This programme contains an extensive number of real marketing cases moving through which the students will gain a solid understanding of the decision making process in the marketing department of a real company.