Email Marketing

The Chartered Institute of Marketing

Training

In London

£ 595 + VAT

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Description

  • Type

    Training

  • Level

    Intermediate

Email marketing is a cost-effective part of the digital marketing mix. It is also one of the most challenging digital platforms due to the issues of spam, changes in user interactions with email, mobile usage for email and the fast changing digital environment. Email marketing has been a core tool in digital marketing for many years, however, it is often not used to its full potential due to issues around design, user targeting and deliverability. This course offers a practical guide to getting the most from email campaigns using the latest techniques, tools and best practice.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request
London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

About this course

Organisations and individuals will benefit from acquiring knowledge of industry best practice, using the latest email marketing tools and delivering highly effective reporting that increases open rates, click through rates and essentially the bottom line. The course will give to the tools to plan integrated email campaigns, devise creative and copy to increase open and click-through rates and to be able to use tests and tracking metrics to improve response. You will learn about selecting email marketing management systems and building email lists as well as review the latest on ethical and legal constraints.

The course will suit anyone who has responsibility for delivering email marketing campaigns, either in-house or agency side. Marketers who are looking to improve the results of their email marketing by understanding the core principles to a building a successful campaign and more advanced techniques on how to take your email marketing to the next level and maximise return.

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Reviews

Subjects

  • Best Practice
  • Digital Marketing
  • Email
  • Design
  • Marketing
  • Email Marketing
  • Communication
  • Email Advertising
  • Marketing Tools
  • Marketing Strategy
  • Marketing Analysis

Course programme

Learning outcomes
  • Understand the role of Email Marketing to deliver your strategic and communication goals
  • How to integrate your email campaigns with your other marketing activities
  • How to plan and execute effective email campaigns from initial concept to analysis
  • Understand the legal and best practice frameworks for email marketing (Opt-in/Opt Out rules and GDPR)
  • Email design, layout, copy and personalisation
  • Use A/B and multi-variance testing to improve your emails
  • How to build your database/email lists
  • Optimise and improve your landing pages
  • Segmentation and targeting for better response rates
  • Set KPI’s for email campaigns
  • Anaylse metrics to improve future campaigns

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

See related categories

Email Marketing

£ 595 + VAT

The best Internet Marketing courses

See all

See all