International Marketing
Short course
Online
Description
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Type
Short course
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Level
Advanced
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Methodology
Online
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Location
New delhi (India)
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Duration
3 Months
This course refers to global marketing. It refers to organisational level of marketing across the border, including market identification and targeting and lays emphasises on the process of internationalisation. Suitable for: The course aims at extending the range of understanding to enable the students to deal wilt international marketing situations and to develop the skills to analyse.
Facilities
Location
Start date
Start date
About this course
10+2 years
Reviews
Course programme
This subject covers:
- Introduction to International Marketing
- The Marketing Environment
- The Economic Environment
- The Cultural Environment
- Market Entry Strategies
- A Competitive Analysis and Strategy
- Product Decisions
- Pricing and Financing
- Distribution Decisions
- Promotion Decisions
- Global Marketing Logistics – Access and Documentation
International Marketing