Fully updated for 2008, including Olympic marketing and the Unfair Commercial Practices Directive.
This course provides clarity on the legal issues of online marketing, explaining what is and what isn’t acceptable in the context of the most common forms of online marketing communications. Its wide-ranging scope covers legal issues throughout the lifetime of a customer, from prospecting through to fulfilment.
WHO IS THIS COURSE FOR?
The course is for all e-commerce managers, marketers and database administrators involved in managing e-communications, whether through website, email or SMS.
HOW WILL I BENEFIT?
After attending this course, you will be able to:
• Assess key legal requirements for a company website
• Assess key legal requirements for electronic marketing campaigns (e.g. email marketing)
• Recognise high-risk areas related to privacy and confidential data and know how to manage those risks.
WHAT WILL I LEARN?
In this wide-ranging course we will explore, challenge and discuss the critical legislation which will impact on all areas of your marketing strategy and execution.
Here’s a sample from a full day Over-arching legislation
• The impact of the Unfair Commercial Practices Legislation (UCPD)
Checking compliance of email marketing campaigns
• Data Protection Act 1998
• Privacy and Electronics Communications Regulation 2004
• Information Commissioner Guidelines
• Rented list contracts
Checking compliance of web sites
• Cookies
• Data capture
• Privacy statements
• Disability Discrimination Act 2005
Olympic Campaigns
• Olympic Symbol etc. (Protection) Act 1995 (c. 32)
• London Olympic Games and Paralympic Games Act 2006
WHO IS THE WORKSHOP LEADER?
Duncan Smith, 'compliance evangelist' and principal trainer on information law and privacy for compliance specialists iCompli®.
As a trainer and speaker Duncan is well known as someone who delivers practical advice to organisations on how to manage the legal and cultural risks associated with information management.
"It's not about compliance with legislation; it's about building a business case around compliance."
In his role as the Chartered Institute of Marketing (CIM) Course Director for information law and privacy courses, Duncan has trained well over 500 companies. That is a lot of interaction and a deep understanding of what you need to make compliance problems go away.
