Marketing BSc Honours (N500)

Our degrees are divided into Stages. Each Stage lasts for an academic year and you need to complete modules totalling 120 credits by the end of each Stage.

Please be aware that programme modules do change and therefore may differ for your year of entry.

• BUS1001 Introduction to Management and Organisation
• BUS1004 Critical Perspectives on Business Growth
• MAS1403 Quantitative Methods for Business Management
• MKT1002 Introduction to Marketing
• MKT1004 Academic and Professional Skills
• MKT1007 Consumer Behaviour

• MKT2004 Research Methods for Business and Marketing
• MKT2008 Services Marketing
• MKT2009 Strategic Marketing
• MKT2010 Marketing Communications

You take at least one of the following optional modules:

• MKT2001 Global Marketing
• MKT2011 Sales Management and Marketing Channels

You can select one of the following optional modules if you need to do so to study 120 credits:

• ACC1003 Introduction to Accounting and Finance
• BUS2017 Introduction to Innovation and Technology Management
• NCL2007 Career Development for Second Year Students
• NCL2100 Developing Enterprise, Entrepreneurship and Employability
• SPA1001 Business Spanish

Other optional modules may also be available.

Between Stages 2 and 3 you may choose to undertake a paid work placement in a UK or European business. Alternatively you may spend the year studying at a partner university in Europe.

The Business School has a dedicated Placement Officer who can help you find a suitable work placement.

Companies that have previously hosted our students are wide-ranging and include: Heinz, Panasonic, IBM, Fujitsu, Danone, 3M, Nestlé, Hewlett-Packard, Reuters, Xerox, PwC (Kuala Lumpur), Adidas (Germany) and ‘Hola {Hello}’ (Madrid).

• MKT3015 Intercalating Year Personal Learning Record
• MKT3016 Intercalating Year Reflective Learning Account

You choose one of the following modules:

• MKT3096 Contemporary Marketing Dissertation
• MKT3097 Marketing Consultancy Project

You choose four modules from the following list:

• MKT3004 Analytical Techniques for Marketing
• MKT3006 Advertising and Integrated Brand Promotion
• MKT3012 Direct and Digital Marketing
• MKT3014 New Product and Service Development
• MKT3095 Cultural and Heritage Marketing
• NCL3007 Career Development for Final Year Students (if NCL2007 has not been studied) OR
• NCL3008 Advanced Career Development
• SPA2001 Business Spanish 2
• BUS3016 Managing and Governing Public Services

Other optional modules may also be available.

At Newcastle University Business School, we provide an extensive range of opportunities to all students to enable you to develop personal, employability and enterprise skills and to give you a real edge in the employment market after you graduate.

In 2009, 83 per cent of UK and EU Newcastle University Business School graduates who responded to our survey were in employment or further study within six months of graduating. Feedback from employers on the quality of our graduates continues to be excellent.

The success of our graduates is reflected in the globally recognised list of companies within which a number have found employment, including:

• Ipsos Mori
• L’Oréal
• Accenture
• Media Comm
• Microsoft
• Sainsbury’s
• Von Essen Hotels
• Shell
• Nestlé
• HSBC International

Business School graduates go into a wide variety of careers, including financial services, accountancy, management consultancy, business development, marketing, retail management, and human resource management.

Many of our students undertake optional 12-month commercial placements, giving them invaluable business experience and a real advantage when it comes to securing the top graduate jobs.

Find out more about the career options for Business Management and Marketing from Prospects: The UK's Official Careers Website.

The Business School runs a Career Development Week for all Business School students to give you an insight into possible career options. We also have a dedicated Placement Officer who can help you find a work placement in your area of interest.

For more information about the careers support available for Business School students, visit the Business School website.