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Online Advertising Overview

ContentETC

Short course

Inhouse

Price on request

The best Internet Advertising courses

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Description

  • Type

    Short course

  • Methodology

    Inhouse

  • Duration

    1 Day

To understanding online advertising and it's points of differentiation; and who has, or may soon have, an online sales target to achieve. Suitable for: Anyone who manages sales teams; who has an interest in understanding online advertising and it's points of differentiation; and who has, or may soon have, an online sales target to achieve

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Course programme

Online Advertising Overview

(½ day)

Ideal for

Anyone who manages sales teams; who has an interest in understanding online advertising and it's points of differentiation; and who has, or may soon have, an online sales target to achieve.

Content of the ½ day

  • Overview of online advertising
  • The view from the ad agencies (what brings the clients to a site?)
  • Selling in the online world (sales materials, relationship management, etc)
  • Ad-serving software and technology
  • Ad traffic definitions and traffic management
  • Success tracking: industry auditing and internal analytics

See related categories

Online Advertising Overview

Price on request

The best Internet Advertising courses

See all

See all