Advanced Content Strategy

We will take an in-depth look at all aspects of content marketing including:

• Defining content marketing strategies that align with overall corporate and organisational objectives.
• Auditing techniques to understand current activity and effectiveness of investment.
• Consumer and customer research techniques, including segmentation, to maximise engagement.
• Understanding the consumer path-to-purchase and how content can deliver against each stage.
• Identifying the best content marketing formats in 2018 for different commercial scenarios - with best practice examples.
• Practical techniques to inspire creative interactive solutions that engage consumers and customers.
• Amplification methods that drive sustained engagement, including targeting techniques across search, display, social and email.
• Technological infrastructure requirements that support efficient management of content marketing programmes across multiple platforms.
• Effective budgeting of content marketing investment.
• Measurement of content marketing activity including review of key analytical tools and delivery against corporate and financial objectives.
• Key testing techniques to optimize ongoing management of content marketing programmes.