Advanced SEM - Paid Search Advertising

Short course

In London

£ 550 + VAT


  • Typology

    Short course

  • Level


  • Location


  • Duration

    1 Day


Delegates will learn the important factors to concentrate on in PPC, leaving them feeling more confident in this specialist area. It will enable a fully researched PPC plan to be developed, with expectations addressed, benefits identified and a practical campaign put into place. Organisations will be provided with an insight into the ever-developing areas of PPC, ensuring that valuable opportunities are not missed, enabling them to reach their target markets and ultimately increase the value of their search advertising.
Suitable for: Marketers or Web Managers who are required to plan and implement a PPC campaign in B2B or B2C markets. They will have either had experience of planning and running sponsored link programs or have attended the CIM one day introductory Search Engine Marketing course.




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24 Eversholt Street, NW1 1AD


On request

To take into account

Need some experience in running PPc campaigns.

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Course programme

Course review:

This course shows how to grow your Google Adwords and Microsoft/Yahoo advertising campaigns beyond simple keyword ads into a profitable investment of marketing budget.

Delegates will learn how to gain quick wins for their business by applying test and learn methodology to their paid search advertising, through to the growing opportunities of mobile, local and video search.

This is an advanced course following on from our introductory Search Engine Marketing (1157).

Course content

  • Paid search and quality based bidding (keywords, creatives, bids and landing pages).
  • Performing keyword research.
  • How to build a ROI model.
  • Identifying the best bid positioning.
  • Apportioning PPC spend according to your aims.
  • How to get better results from existing campaigns.
  • Collecting, measuring and managing PPC reporting.
  • The right PPC mix for your market.
  • PPC copywriting.
  • How to put together a workable PPC plan.
  • Integrating products and your PPC program.
  • Selecting a search agency.
  • The rules for improving PPC.
  • Optimisation for web, video, shopping and mobile.

Advanced SEM - Paid Search Advertising

£ 550 + VAT