Analysing the Marketing Environment

London Business Training & Consulting

Course

In Hammersmith

£ 545 VAT inc.

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Description

  • Type

    Course

  • Level

    Intermediate

  • Location

    Hammersmith

  • Duration

    1 Day

Target audience
Chief Communications Officers
Marketing and communications directors, managers, executives and staff.

Facilities

Location

Start date

Hammersmith (London)
See map
W6 0NB

Start date

On request

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Reviews

This centre's achievements

2018

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 5 years

Subjects

  • Marketing
  • Communications
  • Environment
  • Theperformance
  • Theinternal environment
  • Theinternal
  • Marketing Audit
  • Marketing Environment
  • Marketing Tools
  • Marketing Strategy
  • Marketing Processes
  • Marketing Communication

Course programme

The Marketing Environment
  • Understanding theexternal environment
  • Understanding theperformance environment
  • Understanding theinternal environment
  • Marketing audit
Learning outcomes

Upon completion of this course, you will be able to understand:

  • Three core areas of the marketing environment.
  • Key characteristics associated with thEmarketing environment.
  • PESTLE analysis and how it is used to understand the external environment.
  • The environmental scanning process.
  • Porter’s Five Forces industry analysis model.
  • How to analyse an organisation’s product/service portfolio to aid resource planning.

See related categories

Analysing the Marketing Environment

£ 545 VAT inc.

The best Marketing Operations courses

See all

See all