Marketing Processes courses Hammersmith

...and formulate marketing strategies. Different types of strategic marketing goals and associated growth strategies. Concepts associated with strategic market action... Learn about: Marketing Environment, Marketing Management, Marketing Processes...

...PESTLE analysis and how it is used to understand the external environment. The environmental scanning process. Porter’s Five Forces industry analysis model... Learn about: Theinternal environment, Marketing Strategy, Marketing Audit...

...Characteristics of each of the primary tools, messages, and media. Criteria that should be used to select the right communications mix. The changing marketing... Learn about: Marketing Communications, Marketing Processes, Marketing Audit...

..., commercial and public authority selling. Selling for resale. International selling as an increasingly important area in view of the ever increasing ‘internationalisation’ of business. Preparation for selling, the selling process and sales responsibility. Recruitment, selection, motivation and training... Learn about: Management Economics, Organisational Structures, Marketing Processes...

...Programmes Corporate community involvement (CCI) programmes Employees and community programmes Cause-related marketing (CRM) Developing community programmes... Learn about: Marketing Communication, Managing Community, Marketing Processes...