Marketing Strategy courses Hammersmith

...and formulate marketing strategies. Different types of strategic marketing goals and associated growth strategies. Concepts associated with strategic market action... Learn about: Marketing Segmentation, Marketing Communication, Marketing Communications...

... market development as a market growth strategy. Different forms of international marketing strategy. Key drivers for international market development. Criteria used to identify and select international markets. How environmental factors influence the choice of international marketing strategy decisions... Learn about: Marketing Strategy, Strategic Planning, International Marketing...

.... The characteristics and differences between market segmentation and product differentiation. Consumer and business-to-business market segmentation. Different targeting strategies. The concept of positioning. How the use of perceptual maps can assist in the positioning process. International market development... Learn about: Marketing Strategy, Marketing Communications, Marketing Management...

...PESTLE analysis and how it is used to understand the external environment. The environmental scanning process. Porter’s Five Forces industry analysis model... Learn about: Marketing Environment, Marketing Audit, Marketing Strategy...

...Characteristics of each of the primary tools, messages, and media. Criteria that should be used to select the right communications mix. The changing marketing... Learn about: Marketing Environment, Right Tools, Marketing Communications...

...Would you like to give an impulse to your professional life? If so, you should check this Advanced Marketing Communications Course, organized by London Business Training & Consulting, that Emagister.co.uk has added to its catalogue. This training is suitable for chief Communications Officers... Learn about: Sales Training, Public Relations, Marketing Communication...

...Programmes Corporate community involvement (CCI) programmes Employees and community programmes Cause-related marketing (CRM) Developing community programmes... Learn about: Community programmes, Marketing Tools, Managing Community...

...responsibilities and preparation Personal selling skills Key account management Relationship selling Direct marketing Internet and IT applications in selling... Learn about: Sales Training, Internet Explorer 7, Sales Marketing...