Branding Decisions

London Business Training & Consulting

Course

In Hammersmith

£ 525 VAT inc.

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Description

  • Type

    Course

  • Level

    Intermediate

  • Location

    Hammersmith

  • Duration

    1 Day

Target audience
Chief Communications Officers
Marketing and communications directors, managers, executives and staff.

Facilities

Location

Start date

Hammersmith (London)
See map
W6 0NB

Start date

On request

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Reviews

This centre's achievements

2018

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 5 years

Subjects

  • Marketing
  • Branding
  • Communications
  • Asspciations
  • Personalities
  • Branding strategies
  • Co-Creation
  • Equity
  • Utilising relational
  • Principal issues
  • B2b

Course programme

Branding Decisions
  • How brands work:associations and personalities
  • Brand names
  • Types of brand
  • Branding strategies
  • How to build brands
  • Brand co-creation
  • Sector branding
  • Brand equity
Learning outcomes

Upon completion of this course, you will be able to understand:
  • Characteristics and principal types of brandsand branding.
  • Ways in which brands work through associationsand personalities.
  • How branding has evolved, utilising relational, and co-creation perspectives.
  • How brands can be built.
  • Principal issues associated with branding in services, B2B, internal, and global contexts.
  • Issues and activities associated with brand equity and why branding is important to marketing messages.

See related categories

Branding Decisions

£ 525 VAT inc.

The best Marketing Operations courses

See all

See all