Bath Spa University

Business and Management (Marketing)

4.5 excellent 5 opinions
Bath Spa University
In London

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Important information

Typology Postgraduate
Location London
Duration 1 Year
Start Different dates available
Internship Yes
  • Postgraduate
  • London
  • Duration:
    1 Year
  • Start:
    Different dates available
  • Internship

Specialise in marketing studying this Bath Business School MA.

Provides a solid foundation in business, combined with a named specialism in Marketing
Equips you with commercial acumen, knowledge, business and professional skills necessary to succeed
Prepares you to flourish in senior roles in the global business environment

Become a business leader of the future with this career-enhancing postgraduate management qualification. This course is for individuals looking for a credible postgraduate Business and Management qualification with a specialism in marketing.

Prior work experience and a first degree in Business and Management are not essential; we explore fundamental principles of business and management with a focus on your employability.

Facilities (1)
Where and when
Starts Location
Different dates available
London, England
See map
Starts Different dates available
London, England
See map

To take into account

· What are the objectives of this course?

At an advanced level, you’ll study of a range of organisations and the rapidly changing environments in which they operate both nationally and internationally. You’ll specialise by studying and researching within the field of marketing. Expect to enhance your academic research skills and practical management skills. You’ll need these in order to manage human resources, use complex organisational systems and face the challenging issues affecting business in a rigorous, pragmatic and effective manner.

· Who is it intended for?

The MA Business and Management programme is designed to prepare participants for a wide range of careers in general management across all industry sectors. It will prepare you for entry level into management and ready you for progression to middle management positions. The advanced learning that it provides delivers practical management based skills and techniques that are directly applicable to a wide range of occupations. The content of the programme is directly applicable to those who wish to work in business start-up, small and medium size business management and multi-national corporates. Study within the specialist Marketing pathway allows for further concentration of skills and techniques in helping you to develop transferrable intellectual vocational and interpersonal skills appropriate for careers in marketing communication, marketing management and marketing consultancy, etc. The content of the programme is also directly applicable those participants who wish to work in a self-employed capacity in the creative and performing arts sectors. List of current alumni careers Assistant Manager at Enterprise Rent-A-Car Case Manager at London and Country Mortgages Planner and Account Manager at Siemens

· Requirements

Applications from a variety of backgrounds are welcomed. Normally a good honours degree in any academic discipline or a relevant professional qualification. Applicants who do not meet the academic entry standard, but who have relevant work experience, will be considered on their individual merits by the Course Director. Previous experience and learning can be taken into consideration.

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Course rating
Centre rating

Reviews on this course

Student's Review
4.0 12/05/2019
About the course: It was a great time and I enjoyed everything about the Uni.
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
4.5 11/05/2019
About the course: I love my uni experience.
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
Student's Review
5.0 10/05/2019
About the course: It was an amazing experience. I loved it all
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
Student's Review
5.0 09/05/2019
About the course: Great uni, courses were great and everything about the course was interesting and I loved every part of it.
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
4.0 22/04/2019
About the course: The course is so good and informative
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
Reviews gathered by Emagister & iAgora

Achievements for this centre

This centre has demonstrated its quality on Emagister
9 years with Emagister

How do you get the CUM LAUDE seal?

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 9 years

What you'll learn on the course

Business and Management
Business Environment
Risk Management
Marketing Communications
Marketing Management
Social Science
Media Marketing
Managing Data
Business techniques
Marketing business
International Market
Creative Enterprise
Project in Marketing

Course programme

Introduction to Social Science Research Methods

15 credits

Advanced Academic & Business Skills*

15 credits

International Business Environment*

15 credits

International Business Practice*

15 credits

Marketing Management

15 credits

Marketing Communications

15 credits

Financial & Management Accounting

15 credits

International Financial Management*

15 credits


15 credits

Creative Enterprise: A New Business Venture*

15 credits

Managing People

15 credits

Governance, Ethics & Risk Management

15 credits

Dissertation/Consultancy Project in Marketing

60 credits

*Optional modules

Course assessment

We use a range of assessment tasks, including essays, reports, exams and presentations. You’ll work independently and as part of a team, including for assessments.

Additional information

Course length: MA full-time three trimesters (one calendar year); MA part-time 32 months; PGDip full-time two trimesters; PGDip part-time four trimesters

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