Certificate in Public Relations (Level 3)

The success of any large or small business depends largely on its reputation and public relations is vital to create this reputation for a business. This is, in fact a message, an image or a story that is imperative to communicate for the success of a business. Hence public relations can contribute greatly to the success of a business.
A strong public relations plan can bring awareness to the company's products and services. Customers, staff, suppliers, investors, regulator and journalists; all have an opinion about the organisations they come into contact with. This opinion could be good or bad, right or wrong but these perceptions largely influence these people in their decisions of working with these organisations. In today's' dynamic market, the biggest asset for a company is its reputation and effective PR plays a great role in managing a company's reputation