The Event School London

Certificate in Sports Event Management - Short Course

The Event School London
In London

VAT exempt
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Important information

Typology Short course
Level Beginner
Location London
Class hours 25h
Duration 5 Days
Start 01/07/2019
other dates
  • Short course
  • Beginner
  • London
  • 25h
  • Duration:
    5 Days
  • Start:
    other dates

Considering a career that combines your love of sports with your ability to plan and organise?

Working in the sports event industry is a rewarding career that offers a wide range of work options. Work for a stadium or sports team, work locally, nationally or internationally, work for a stadium, sports team, venue, association or community sports group.

With the sports industry worth an estimated £24bn per year in the UK alone, and the business of sports growing globally, there are no shortage of opportunities for committed and dedicated sports event managers.

This sports event management course from The Event School London, provides essential sports event planning skills for those wishing to enter the sports event industry, or add a structured event planning method to their existing event, sports or recreation management experience or sports event planning responsibilities.

Important information Facilities (1)
Where and when
Starts Location
01 Jul 2019
06 Jul 2020
05 Jul 2021
Training in Venues at ExCeL London, E16 1XL, London, England
See map
Starts 01 Jul 2019
06 Jul 2020
05 Jul 2021
Training in Venues at ExCeL London, E16 1XL, London, England
See map

To take into account

· What are the objectives of this course?

The key objectives of this sports event management course are to: *learn the fundamentals of sports event planning *learn how to source and coordinate sports event venues *learn how to source and coordinate sports event suppliers, contractors and services *learn how to undertake sports event feasibility studies *learn about health, safety and risk assessments for sports events *learn about crowd management for sports events *learn how to evaluate the success of a sporting event

· Who is it intended for?

This sports event management course is ideal for: *those wishing to gain skills and knowledge to enter sports event management *those considering setting up their own sports event planning business/consultancy *those already in the sports or event industry and wishing to add a structured methodology to their portfolio *those wanting to compliment overseas sports, leisure, recreation or event experience or qualifications with English experience *those who would like to gain a position with an established sports event organiser, sports stadium or venue, sports team, or a sports events related position with an association or community organisation *those holding entry level sports or events positions and wishing to enhance their sports event management knowledge and skills in order to progress *Those who would like to gain a range of event planning skills to broaden their opportunities within the event industry.

· Requirements

The entry requirements for this sports event management course are: Minimum age: 18 Fluent English language skills (comprehension and spoken)

· Qualification

Certificate in Sports Event Management awarded by The Event School London

· What marks this course apart?

Highlights of this sports event management course are: *Expert tuition from sports event industry professionals *Sports Venue/Stadium Site visits and sports and event industry speakers- learn from Industry within Industry *Build your sports industry network Interactive, practical training *Small groups with strictly limited numbers offer a unique experience *Training Centre ideally placed within one of Europe's premier venues- ExCeL London, one of the major host venues for the London 2012 Olympics

· What happens after requesting information?

We will email you a course brochure and offer the opportunity to join The Event School London's mailing list to keep up to date with sports event management courses, our activities and industry news.

· Where are the courses delivered?

The Event School London hosts our sports management, sports events and event management courses in venues on the ExCeL London campus with our main venue being CentrEd at ExCeL. CentrEd is London's state of the art meeting and training venue and they know that developing your future involves a comfortable and stimulating environment just as much as it requires the latest tools and technology. We choose to run our sports event management courses on-site at ExCeL London to ensure students have an immersion experience in the event industry. ExCeL hosts many major and international sports event each year with past events including the London Boat Show, Triathlon Show, London Bike Show, Move It Dance and Performing Arts Show, SportsPro Live, Virgin London Marathon Expo, The Elite Sports Performance and Rehabilitation Expo, London Motor Show and the London Cycle Show. ExCeL also has significant expertise in hosting major sporting events including the most majestic event of all...the Olympics (2012)

· Do you include site tours in this course?

Yes, the Certificate in Sports Event Management course includes site tours of major sporting venues, stadiums or arenas. One of the benefits of your sports event management course is the knowledge you will gain from site tours to stadiums, venues and locations that host sports events. We provide the opportunity to see what life as an sports event manager entails when conducting site inspections at popular London sporting locations. Recent course students have undertaken site tours of some of London's premier sporting and recreation event venues including: *ExCeL London *Wimbledon *London (Olympic) Stadium *The ArcelorMittal Orbit *Queen Elizabeth Olympic Park *London Aquatic Centre During your sports event management course, students will undertake a minimum of four (4) site visits of sporting/recreation venues/stadiums/arenas in London.

· How do I get there?

One of the reasons The Event School London hosts its courses at ExCeL London is the availability of both excellent public transport connections and parking. *Arriving by car: Main routes include the M25,M11, the North Circular, A406 and the A13. As you get closer you’ll pick up signs for Royal Docks, City Airport and ExCeL London. Please be aware that there is a cost for parking - parking costs are available on the ExCeL London website under 'Getting Here" then choose "driving and parking" *Arriving by train: the closest station is Custom House for ExCeL and CentrEd is just a 5 minute walk from the station *Arriving by plane: London City Airport is a short 10 minute taxi trip to ExCeL London or a 15 minute trip by bus or train. Heathrow and Gatwick are connected to the London Rail and both are approx 1.5 hr trip by rail to ExCeL.

· Is there accommodation nearby?

Yes, there are many accommodation options on-site and nearby the ExCeL London campus. The ExCeL campus where The Event School London courses are held, offers a range of convenient accommodation options to suit your budget. Within easy walking distance, you'll find hotels on, and next to the ExCeL site that include: Novotel, Crowne Plaza, IBIS, Doubletree by Hilton, Aloft Hotel, Good Hotel, Sunborn Yacht Hotel, Fox@Connaught, Premier Inn, Holiday Inn Express, Travelodge, The Moxy and more. Find out more about accommodation near our training centre on ExCeL London's website under "Stay" ​

· Are lunch and refreshments included?

The Event School London agrees with CentrEd that nutrition plays a crucial role in concentration and learning. So, we provide refreshments and lunch as part of your your sports event management course. CentrEd's award-winning chefs have designed healthy, balanced menus to keep our delegates focused and energised throughout the day.

· Will I receive any notes?

We operate a Green Policy and try to keep paper based handouts and notes to a minimum. However, copies of presentations and additional sports event management resources and templates will be provided electronically following your course (shared via dropbox.) You can use these to start your own sports event resource library and as templates and information sources for your current or future work in the sports event management industry.

Questions & Answers

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What you'll learn on the course

Event Management
Event Planning
Sports Management
Sports event management
Sports marketing
Sports event organisation
Sports venue management
Sports venue selection
Crowd management for events
Coordinating event suppliers
Recreation management
Sports and recreation
Leisure Management
Leisure activities organisation
Leisure activity management

Teachers and trainers (1)

Sports Management The Event School London
Sports Management The Event School London
Sports Management Training Team

Course programme

During your Sports Event Management Course you will study the following topics:

The Sports Event Industry

  • The role of a sports event manager
  • Industry working conditions and work ethics
  • Aptitude for sports event management
  • Developing and updating knowledge and skills
  • Sporting event associations and organisations
  • Finding and progressing in sports event management careers
  • Trends in staging sporting events

Sports Event Feasibility

  • Sporting event feasibility factors
  • Establishing sports event goals and objectives
  • Setting criteria for sports event success
  • Identify required resources
  • Applicable legalities and permissions

WHS and Contingency Planning

  • Preparing risk assessments for sporting events
  • Contingency planning for sporting events
  • Health and safety considerations

Venues and locations

  • Sourcing and securing sports venues, stadiums and locations
  • Location site visits and evaluation
  • Coordinating with venues and stadiums
  • Working for a stadium or sports venue - responsibilties and coordinating with sporting teams and organisations

Sports Event Coordination

  • Pre-planning for sporting events
  • Developing timelines, checklists and itineraries
  • Project management for sports events
  • Sports event management systems
  • Technology for sports events management
  • Developing and managing budgets
  • Sourcing and managing volunteers
  • Crowd management
  • Sports Event managers responsiblities during:

Sports event build-up: including briefings

Sports event management "on-the-day" role and responsibilities

Sports event break-down: including de-briefs

Post sports event activities

Coordinating Sports Events Services and Suppliers

  • Types of sporting event suppliers
  • Sourcing and selecting sports event suppliers
  • Basics of contracting
  • Coordinating and monitoring supplier activities
  • Hospitality options for sporting events

Sports Event Evaluation

  • Measuring sports event sucess
  • Sports event evaluation

Relationship Management

  • Effective communication
  • Working with clients and stakeholders
  • Identify potential conflict and take preventative action
  • Approaches to resolving conflict

Sports Marketing and Promotions

  • Ticketing and ticket sales
  • Promoting sports events
  • Having an online presece and using social media

Additional information

Your Sports Event Management Course fees include:   5-days tuition Free Wi-Fi while in the CentrEd venue Access to internet stations and business services in the CentrEd venue Lunch each day Tea/coffee on arrival in the CentrEd venue A minimum of 4 venue/stadium/location site visits Guest speakers Access to useful electronic event management course resources on completion of your course (shared via dropbox) Certificate in Sports Event Management from The Event School London

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