Certificate in Strategic Business Planning

Global Management Academy

Course

Online

£ 390 VAT inc.

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Description

  • Type

    Course

  • Level

    Intermediate

  • Methodology

    Online

  • Class hours

    100h

  • Duration

    6 Months

  • Start date

    Different dates available

  • Online campus

    Yes

  • Support service

    Yes

  • Personal tutor

    Yes

Plan, Implement and Manage Business Strategy

This 3 course Certificate Program provides managers with the knowledge and the resources to develop the strategy for the organizaton and the tools to frame a 5 year business plan, with comprehensive financials and operational plans.

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

The Global Strategic Business Planning Program is designed for middle and senior managers who have responsibility for developing strategy for the business. In this course, managers will learn how to frame strategy for their organization and the core principles of strategic theory and management.

This programs is designed for marketing professionals and team leaders and supervisors seeking to take control or contribute to managing marketing activities in the organization.

There are no formal entry requirements for this program.

Global Management Academy Parchment Certificate (mailed).

Candidates can elect to upgrade their Global Certificate to an ILM qualification by completing written assignments for each of the courses in the program. Contact us for more information.

6 REASONS TO ENROL IN THIS PROGRAM NOW!
1. Your courses comprises best practice interactive E-Learning technologies and expert developed content.
2. You get a Management Certificate which is recognized worldwide.
3. You get real value for money (E-learning costs a fraction of conventional learning).
4. You can get started immediately.
5. You can learn at your own pace, at home, at work, in the park, anywhere you choose.
6. You will have excellent support from a dedicated coach throughout the program.

On enquiry, we will forward informaton about this program, and will also send you a link to our E-Learning Portal and a free trial of the courses on this program.

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Subjects

  • Marketing
  • Marketing Management
  • CRM
  • Marketing Plans
  • Marketing Strategy
  • Market analysis
  • Marketing Mix
  • Customer Relations
  • Marketing Tools
  • Promotional Strategy

Teachers and trainers (1)

James Johnston

James Johnston

Director of Studies

James is the ILM Program Director at Global Management Academy. James has an MBA and MA Education, and has 30 years of experience in Senior Management, Business Consulting and ownership of several companies, including software and consulting companies in Australia and Britain.

Course programme

COURSE 1: MARKET ASSESSMENT

The content of this course includes:

  • Unit 1: Getting Started
  • Unit 2: Understanding the Business Environment
  • Unit 3: Competitive Forces Analysis
  • Unit 4: Competitor Analysis
  • Unit 5: PESTLE Analysis
  • Unit 6: Quantitative Data Analysis
  • Unit 7: Knowing your Customers
  • Unit 8: Customer Profitability Analysis
  • Unit 9: Customer and Market Segmentation
  • Unit 10: Compiling your Data for Application
  • Unit 11: Wrapping

COURSE 2: DEVELOPING BUSINESS STRATEGY

The content of this course includes:

  • Unit 1: Getting Started
  • Unit 2: Understanding Organization Strategy
  • Unit 3: Understanding Strategic Planning
  • Unit 4: Knowing your Organization
  • Unit 6: Understand the Business Situation
  • Unit 7: Understanding Strategic Theory
  • Unit 8: Growth Decision Making (Portfolio Analysis)
  • Unit 9: Blue Ocean Strategy
  • Unit 10: Creating the Vision and Mission
  • Unit 11: Developing Goals and Objectives
  • Unit 12: Action Planning
  • Unit 13: Wrapping-up

COURSE 3: BUSINESS PLANNING

The content of this course includes:

  • Unit 1: Getting Started
  • Unit 2: Establish the Business Value Proposition
  • Unit 3: Framing Business Strategies
  • Unit 4: Confirming the Business Model
  • Unit 5: Framing the Vision, Mission and Business Objectives
  • Unit 6: Market Positioning and Marketing Strategy
  • Unit 7: Sales Targets and Forecasts
  • Unit 8: Operational Plans
  • Unit 9: Business Plan Financials
  • Unit 10: Developing the Planning Presentations
  • Unit 11: Writing the Executive Summary
  • Unit 12: Wrapping-up

Additional information

ASSESSMENT: Assessment in this program takes the form of Online-quizzes (normally 3 in each course). Each quiz has a passmark of 70% and you can take the quizzes as many times as you wish.

CERTIFICATION: Global Management Academy Parchment Certificate (mailed)

DELIVERY: On-line with email, skype and phone support as required.

RESOURCES: Downloadable Learners manuals for each course, additional articles, workbooks and worksheets.

See related categories

Certificate in Strategic Business Planning

£ 390 VAT inc.

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