Chartered Institute in Marketing (CIM) Introductory Certificate In Marketing

Chartered Institute in Marketing (CIM) Introductory Certificate In Marketing
Course Level
Level 2

Course Description
The Introductory Certificate in Marketing is for anyone over the age of 18 wishing to gain the basic skills in marketing and a recognised professional qualification. It offers an opportunity to add value to your job by understanding the basic marketing tools and a chance to take the first steps on the pathway to a successful career in marketing.

Awarding Body
Course Content
The qualification focuses on the core aspects of marketing theory and practice using an integrated approach. The course comprises four modules:
Marketing and the Changing Environment
Marketing in Context
The Tools of Marketing
Understanding Customers

Additional Qualifications n/a

Career Progression
Job enhancement/promotion
CIM Professional Certificate in Marketing

Campus Work Experience
n/a

Assessment
n/a

Attendance Course Length and Study Pattern
n/a