Competitor Analysis Techniques
Short course
In London, Amman (Jordan), Amsterdam (Netherlands) and 22 other venues
-
The Chartered Institute of Marketing
Training London / Classroom-based£ 3,160 + VAT -
Sophic Solutions
Course London / Classroom-based£ 795 + VAT -
The Marketing Menu
Short course InhousePrice on request -
Fitch Learning
Course London / Classroom-based£ 1,295 + VAT -
The Chartered Institute of Marketing
Training London / Classroom-based£ 1,225 + VAT -
GBA Corporate
Training London / Classroom-based£ 4,500 + VAT -
The Market Research Society (MRS)
Course London / Classroom-based£ 2,195 + VAT
Description
-
Type
Short course
-
Location
-
Class hours
20h
-
Duration
5 Days
-
Start date
Different dates available
Practical, effective techniques for competitive analysis are one of the most sought-after set of skills in a senior manager’s tool box. Competitive analysis will help you focus your efforts on understanding every aspect of your competitor’s activities, such as Marketing, Sales, Manufacturing, Service and Support.
Facilities
Location
Start date
Start date
Start date
Start date
Start date
Start date
Start date
Start date
Start date
Start date
Start date
Start date
Start date
Start date
Start date
Start date
Start date
Start date
Start date
Start date
Start date
Start date
Start date
Start date
Start date
Start date
Start date
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 6 years
Subjects
- Sales and marketing
Course programme
- Describe direct competitors in terms of:
- Target markets served
- Product attributes
- Pricing
- Promotion
- Distribution including the distributor network
- Services offered
- Discuss competitor’s strengths and weaknesses:
- Financial standing
- Target market perception
- Examine the main competitors who serve the same target market
- Develop successful corporate and business-level strategies
- Use a variety of competitive analysis techniques effectively
- Deal effectively with the core competencies of your competitors
- Predict future competitive moves and actions
- Produce superior competitive analyses
- Turn competitive data into Business Intelligence
- Learn from case examples of successful use of competitive analysis
Competitor Analysis Techniques
-
The Chartered Institute of Marketing
Training London / Classroom-based£ 3,160 + VAT -
Sophic Solutions
Course London / Classroom-based£ 795 + VAT -
The Marketing Menu
Short course InhousePrice on request -
Fitch Learning
Course London / Classroom-based£ 1,295 + VAT -
The Chartered Institute of Marketing
Training London / Classroom-based£ 1,225 + VAT -
GBA Corporate
Training London / Classroom-based£ 4,500 + VAT -
The Market Research Society (MRS)
Course London / Classroom-based£ 2,195 + VAT