Brand Performance
Training
In London
Description
-
Type
Training
-
Level
Intermediate
-
Location
-
Duration
1 Day
For most marketers, brands represent the organisation’s most important assets, key value drivers and determinants of success. It’s surprising, therefore, how few organisations have a formal and systematic programme of metrics and analytics, allowing them to assess brand performance and establish the link between brand, marketing and organisational performance. This workshop is designed to help achieve just that.
Facilities
Location
Start date
Start date
Start date
About this course
This workshop is designed for people who understand the critical importance of measuring the impact of their brand investments on brand performance, with a view to improving customer experience, engagement and willingness to recommend.
It will be particularly useful for people working in organisations where brand investment is in the spotlight, or under threat, as well as those wanting to create a new brand dashboard or scorecard and/or wanting to explore brand and market modelling.
Reviews
Subjects
- Marketing
- Brand
- Marketing Plans
- Marketing Audit
- Marketing Tools
- Marketing Mix
- Marketing plan
- Marketing Strategy
- Marketing Processes
- Marketing Campaigns
- Marketing Techniques
Course programme
- Create metrics-oriented brand/marketing plans.
- Undertake market research to establish brand positioning and track performance.
- Conduct a comprehensive ‘brand audit’.
- Design appropriate brand and related marketing metrics (using take-away template).
- Avoid common metric design, implementation and management pitfalls.
- Create and integrate new digital and/or social media brand metrics, eg. omni-channel ‘engagement’, social media ‘sentiment’…
- Create a ‘Brand Dashboard/Scorecard’.
- Establish links between brand, marketing activities, organisational performance and results, using both traditional and ‘state-of-the-art’ brand metrics and analytics.
- Determine brand value (including ISO10668 standard).
- Justify (attract additional/defend existing) brand investment and budget.
Additional information
Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass
Brand Performance