ContentETC courses

...most compelling language, with a few checks on grammar and punctuation along the way. And our interactive exercises mean you can put into practice... Learn about: Writing Skills, Writing online, Writing web content...

...It gives them the tools to make anything they write do the job they want it to do. Content of the course Considering the reader How to get your message...

...to hook the reader Features and longer articles Planning an article - the key to success Intros Moving the story forward...

...Executives and managers responsible for generating written reports Executives and managers responsible for generating written reports Report Writing...

...Effective Copy Writing (1 day) Ideal for Anyone responsible for persuasive written communication, ie proposals, sales letters and promotional literature...

...Speech Writing (1 day) Ideal for Executives writing for someone else, or managers and directors who need to write their own speeches. Benefits Getting...

...Content of the course Web vs print: the differences How people read online The 'skim' factor Creating the appropriate voice Structure Thinking about links...

...the key to success How to order the information to grab the reader and keep them reading...

...them reading is more important than ever. This training session gives delegates the skills to write an attention-grabbing press release. Content of...

...This training session shows delegates how to plan, structure and write winning features. Suitable for: Executives, managers and directors who need to write articles...

...write effective emails Writing Professional Emails (½ day) Ideal for Anyone who needs to write effective emails. Benefits Business emails should be communication with a purpose...

...Content of the course How the City works Chief indicators on share price performance Reading the financial pages What to be aware of, where to find...

...intensive workshop covering every element of planning and writing successful proposals. Content of the course Choice of proposal formats Essential planning...

...Through a series of exercises delegates learn how to spot mistakes and improve pages. Suitable for: Anyone who needs to proof read written material effectively...

...is a vital part of implementing a successful media strategy. Suitable for: Clients who wish to speak to the media on behalf of their organisations Media Training... Learn about: Talking to the press, Interviews and reports for newspapers, Interview Techniques...

...newspapers, magazines and newsletters The main branches: International National Business Regional Consumer What they look for in stories, contacts...

...The course is tailored to the knowledge and experience of the attendees so that the maximum benefit is gained. Content of the course PR - what is...

...(1 day) Ideal for In-house PR professionals. Benefits Effective planning of PR campaigns ensures that the time and effort put in really counts...

...PR professionals Managing Campaigns (1 day) Ideal for In-house PR professionals. Benefits A well-managed campaign should ensure a successful outcome with no crises...

...Suitable for: In-house professionals with responsibility for idea generation and creative input In-house professionals with responsibility for idea generation...