ContentETC courses

...Interactive exercises on keeping language lively Evaluating what you have written Look at it with a fresh eye Check for structure, sentences... Learn about: Writing Skills, Writing web content, Writing online...

...the structure that lends itself to the message Three parts of a written piece The building blocks The TOWER method of effective writing...

...Benefits To raise standards by giving delegates a structured approach to effective writing Content of the course Targeting the journalist Planning...

...Executives and managers responsible for generating written reports Executives and managers responsible for generating written reports Report Writing...

...persuasively What are the opportunities to write? The particular qualities of written communication Vital guidelines for reader and writer Formats...

...This training session takes the would-be speech writer through the process from start to finish. Suitable for: Executives writing for someone...

...write for their websites or intranets Writing for the Web and your Intranet (1 day) Ideal for People who write for their websites or intranets...

...In this session delegates are exposed to the structures and techniques essential for successful case studies. Suitable for: Executives and managers Executives...

...between client expectations and reality Effective structures and appropriate styles (what works and what doesn't) Individual tutorials: all delegates...

...the different possibilities Body - smooth links; dynamic quotes; maintaining the pace Conclusion - ending with a flourish...

...This training session gives delegates the tools to send the right messages. Content of the course Being clear about what you want to say Saying it clearly...

...Content of the course How the City works Chief indicators on share price performance Reading the financial pages What to be aware of, where to find...

...intensive workshop covering every element of planning and writing successful proposals. Content of the course Choice of proposal formats Essential planning...

...Benefits Through a series of exercises delegates learn how to spot mistakes and improve pages. Content of the course Proofing - the basics Understanding...

...Content of the course What do journalists want? Why do journalists want to talk to you? What will they ask you? What can you ask them? What to do and... Learn about: Media training, Talking to the press, Interview Techniques...

...delegates will know what blogging is all about and have written their first post. Content of the ½ day What is a blog? Why blog? Some terms Blog tools...

...online traffic and making the most of them online - print audience, your existing online audience and the untapped audience interested in your content...

...Delegates will be exposed to the issues that affect communities on websites and come away with ideas for how to grow the traffic to their sites...

...advertising Affiliations Sales referrals Online auctions Classifieds...

...Social networking services What makes a site easy to use and engage with Balancing complexity and user features Meeting the expectations of potential online...