ContentETC courses

...message How to plan Get the most important information first Interactive exercises to help you plan The POWER method of writing Prepare - who are you writing... Learn about: Report Writing, Writing web content, Writing Skills...

...the structure that lends itself to the message Three parts of a written piece The building blocks The TOWER method of effective writing...

...to hook the reader Features and longer articles Planning an article - the key to success Intros Moving the story forward...

...Getting the point across Avoiding jargon Making complex material accessible The approval process...

...A highly practical workshop addressing all the key aspects of persuasive written communication. Suitable for: Anyone responsible for persuasive written communication...

...Benefits Getting your point across in a clear, yet entertaining way, can be achieved with a structured approach to speech writing. This training session...

...Content of the course Web vs print: the differences How people read online The 'skim' factor Creating the appropriate voice Structure Thinking about links...

...the key to success How to order the information to grab the reader and keep them reading...

...all delegates will write at least one press release from an initial briefing An assessment of samples delegates may bring with them, in the light of...

...structure and write winning features. Content of the course How to get the information you want How to break a feature down into manageable parts Introductions...

...Writing effectively Creating the appropriate tone Avoiding grammatical, punctuation and spelling errors...

...Content of the course How the City works Chief indicators on share price performance Reading the financial pages What to be aware of, where to find...

...intensive workshop covering every element of planning and writing successful proposals. Content of the course Choice of proposal formats Essential planning...

...the production process Where proof reading comes in How to use proof correction marks Establishing an effective proofing process Checking and accuracy...

...In this course, delegates gain practical experience in getting their messages across in media interviews, understanding what journalists are looking... Learn about: Interview Techniques, Interviews and reports for newspapers, Media training...

...delegates will know what blogging is all about and have written their first post. Content of the ½ day What is a blog? Why blog? Some terms Blog tools...

...Making your site work better with search engines Keywords, tags, metatags Related SEO activities like usability, site design and navigation...

...to get more visitors to their website by encouraging interaction through polls, message boards and blogs Online Communities (½ day) Ideal for Anyone...

...advertising Affiliations Sales referrals Online auctions Classifieds...

...Delegates will be exposed to the issues that affect communities on websites and come away with ideas for how to grow the traffic to their sites...