ContentETC courses

...polishing your copy Keeping an eye on quotes Thinking soundbite Making time to polish Painting a picture Getting the vital information in at the beginning...

...what’s good and bad in structure Playing with the structure Breaking up the blocks Pulling the reader through because the copy flows easily Using transitions...

...with the reader’s basic need for information and guidance Taking the review to your reader · Thinking about your reader’s needs and perspectives · Allowing...

...handling third-party material or creating your own content. The five parts of IP Copyright Confidentiality Privacy Trademarks Passing off Copyright Who has the right to copy?... Learn about: Legal cases, Copyright infringement, Intellectual Property...

...Why quoting someone else won't protect you. 'Off the record' or 'on the record'? How digital media is stretching the legal system. How to identify litigious subjects... Learn about: Libel cases, Malicious falsehood, Criminal libel...

...do Giving first hand experience Getting your message across Reporting your research to your reader Adding authority Making your reader think Extending...

...and applied - all of the key principles...

...summary of what to look out for. We will email you a full course outline and answer any queries you have. Top 20 media law mistakes and how to avoid... Learn about: Passing off, Media Law, Intellectual Property...

...outline and answer any queries you have. Writing for the web Online readers are more demanding, less loyal and won't give you as much time. Your words... Learn about: Website writing, Differences to print writing, Online Writing...

...Normal 0 false false false EN-GB X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"...

...Feedback from the trainer Our expert trainers are here to provide you with invaluable one-to-one feedback on your progress. Email your work and the trainer... Learn about: House Style, Punctuation rules, Proofreading tools...

...your writing clearer and easier to read ...and much more. Top 20 grammar mistakes is an ideal companion to our Proofreading and Sub-editing courses... Learn about: Semi colons, Clear writing...

...changing the description of the company/organisation at the end of the release to include what it has done recently; thinking of the email subject line as the headline... Learn about: Contributed articles, PR training, Pr profiles...

...will instantly refresh and reinvigorate your management style! Normal 0 false false false EN-GB X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions...

...issues that are driving change in the digital world. You'll also get lots of practical guidance on how to optimise your website traffic and build a digital... Learn about: Digital Media, Social Media...

...The true value of your site statistics. How SEO works with creative content. How search is evolving . .and much more. Anyone who wants to increase... Learn about: Search Engine Marketing, Getting your site found, What is seo...

...varying your post lengths and content; not over-thinking your blog posts; establishing multi-author blogging rules; updating and internal linking...

...makes a good intro for a news or feature article? Why order is important How to improve structure Different approaches to headlines What makes a good standfirst... Learn about: Business wriitng, Editing copy, Spotting mistakes...

...Gives you everything you need to know about writing reports. How to write short, medium or long reports that communicate what you want to communicate... Learn about: Report Writing, Editing and correction, Business Report Writing...

...Contempt of court and social media - What you can and cannot publish during investigations, searches and trials... Learn about: Social Media...