ContentETC courses

...polishing your copy Keeping an eye on quotes Thinking soundbite Making time to polish Painting a picture Getting the vital information in at the beginning...

...You will learn: How to organise your news delivery channels. How to manage complex news stories and divergent sources. The secrets of prioritising news content...

...the written word in the context of a critical review piece. Advanced writing · Taking the reader to the heart of the experience · Putting the review...

...dealing Important copyright cases to remember Confidentiality The difference between confidentiality and privacy The relationship between the giver... Learn about: Copyright infringement, Passing off, Intellectual Property...

...P rocedures for defence Negotiations Payments into court The four levels of damages Other defamations How they fit into defamation Malicious falsehood... Learn about: Libel defences, Malicious falsehood, Criminal libel...

...and applied - all of the key principles...

...Suitable for: Anyone with some experience of writing for either print or online media. News writing The best news copy appeals to your reader and keep them reading...

...Probably the most valuable learning half-hour you will ever spend - anytime, anywhere. We take you step-by-step through the classic legal pitfalls... Learn about: Passing off, Media Law, Intellectual Property...

...makes your web copy easier to read, examples of good web writing, tops tips for writing online, making the most of search engines and attracting more people to your... Learn about: Online Writing, Website writing, Writing web content...

...mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""...

...and one that confuses, bores or even antagonises your reader. If you ever have to check copy or content for mistakes, then this practical interactive online... Learn about: Proofreading tools, Punctuation rules, House Style...

...If you bundle them up, we will give you a substantial discount! This course is for anybody who writes, contributes or edits any written material... Learn about: Semi colons, Clear writing...

...The TOWER © method for foolproof PR writing. The secrets of an effective press release. The information to include, and how to present facts and figures... Learn about: Contributed articles, Pr profiles, Pr emails...

...and design. This online management training course gives you the 25 Top Tips and techniques you really need to lead, inspire and manage your people effectively...

...trends, technology and possibilities. We explain all of the jargon, look at how the web is changing the way we live and work, and explore the three... Learn about: Social Media, Digital Media...

...How Google and other search engines index your site. The different elements that influence the success of your SEO. How visitors behave online and how they navigate your... Learn about: Search Engine Optimisation, What is seo, Seo analytics...

...varying your post lengths and content; not over-thinking your blog posts; establishing multi-author blogging rules; updating and internal linking...

...that make a good introduction The inverse news pyramid News language A checklist for subbing news A step-by-step approach to subbing a feature Comparing... Learn about: Spotting mistakes, Editing copy, Business wriitng...

...it What will they expect it to do Planning What is your key message Is there more than one How to identify them Are they clear Organise Key evidence... Learn about: Structure of reports, Business Report Writing, Editing and correction...

...show, create, repeat, repost, share and like… and what’s not. You will learn: Where copyright laws fit in with social media content How to avoid invading privacy... Learn about: Social Media...