ContentETC courses

...Understanding how the media works is the first step in making it work for you. Suitable for: In-house PR professionals who wish to gain a deeper understanding...

...Once you know that - which PR tactic do you employ? There are many PR tactics that can be implemented to achieve success for a particular campaign...

...(1 day) Ideal for In-house PR professionals. Benefits Effective planning of PR campaigns ensures that the time and effort put in really counts...

...This course identifies what good management of a public relations campaign means and how to make it happen. Suitable for: In-house PR professionals In-house...

...This course teaches individuals the art of creativity and the skill of generating ideas, while using their own knowledge and experience. Delegates...

...Messaging and Positioning (1 day) Ideal for Senior in-house PR professionals. Benefits Consistency is the key to brand building. It is crucial that...

...as well as challenging your way of thinking globally. Content of the course Why is an international team different to a national team? Why do international teams go wrong?...

...Fierce competition for the attention of the media, prospects and customers demands detailed PR planning to make the most of opportunities before...

...Each stage of the sales cycle will be reviewed in parallel with suitable PR strategies and tactics to reach sales and PR understanding and success...

...Possible selection processes Developing a budget Developing a shared understanding. Developing a plan Getting management involved Training for managers...

...Delegates will be given the options to develop effective in-house publications and will be taken through the steps needed to achieve them. Suitable...

...Creating content to meet the needs of the reader Creating the right voice for the publication Balancing the needs of the reader with the organisation Building...

...Customer Magazine Publishing: An Introduction (1 day) Ideal for Marketing and communication personnel who will be responsible for the overseeing...

...This session focuses on the key skills for managing a supplier off site to ensure that you get the quality you expect. Suitable for: Marketing and communication...

...from periodically taking a fresh look at their publication and the opportunity to do so with client and publishing staff can be both motivating and invigorating for a title...

...Benefits A practical and hands-on day focused on researching and building the optimum marketing plan. Content of the day Planning - objectives...

...Benefits A useful and practical workshop aimed at equipping delegates with an understanding of modern marketing techniques and trends. Content of the day Traditional "push"...

...Briefing suppliers and creativity checklists Testing and monitoring Acquisition or retention? Key influencers on success Campaign planning...

...Benefits A practical workshop exploring every element of effective direct marketing. Content of the day Campaign planning - the basics Audience...

...between managing and doing Responsibilities of a team leader Getting results through people Identifying individuals' strengths and weaknesses Coaching...