ContentETC courses

...newspapers, magazines and newsletters The main branches: International National Business Regional Consumer What they look for in stories, contacts...

...but what are they, when do you use them and why? This course is a good grounding in the basics of puboic relations by someone who's been there and done...

...This course identifies what is needed for an effective public relations plan. Suitable for: In-house PR professionals In-house PR professionals Planning Campaigns...

...This course identifies what good management of a public relations campaign means and how to make it happen. Suitable for: In-house PR professionals In-house...

...This course teaches individuals the art of creativity and the skill of generating ideas, while using their own knowledge and experience. Delegates...

...This course gives you a method and a framework to create your own positioning portfolio. Suitable for: Senior in-house PR professionals Senior in-house PR professionals...

...(1 day) Ideal for Senior in-house PR professionals running European or global agencies/ campaigns. Benefits Efficiency of work, consistency of message...

...ROI, PR opportunities, audience and brand value Ensuring PR objectives reinforce event objectives Before the event: awards; speaker opportunities...

...stages and terms The role of PR in the sales cycle: from demand creation to repeat purchasing Prospect/customer psychology and PR: making up minds Using...

...Benefits With value for money uppermost in everyone's minds, it is more important than ever to make sure you are getting the most benefit from your PR agency...

...(2 days) Ideal for Anyone who wants to launch their own in-house publication. Benefits In-house magazines convey a sense of community. Delegates will...

...This session covers the key points for editors. Content of the course Defining the purpose of the in-house publication Identifying and serving the reader...

...This session introduces the basics of working with a publishing company and is tailored to the knowledge and experience of the attendees to ensure...

...personnel who will be responsible for the day-to-day management of a customer magazine. Benefits Understanding the processes of publishing will allow...

...What do our readers want from us? What else can we deliver to our readers? How can we deliver it? What needs changing? How can we change?...

...strategy, and tactics Marketing and communication objectives Audiences - researching, profiling, segmenting, targeting Developing marketing strategies...

..."7 P's" of marketing - updated Case studies Refining your own marketing strategies Future trends...

...A practical and instantly applicable guide to planning, producing and assessing your vital marketing materials. Suitable for: Managers and executives responsible...

...material across print media or digital channels Managers or executives responsible for producing direct marketing material across print media or digital channels...

...This session helps managers to use the key management skills of planning, organising, leadership and motivation. Content of the day Defining the balance...