ContentETC courses

...(1 day) Ideal for In-house PR professionals who wish to gain a deeper understanding of how the media work. Benefits Understanding how the media works...

...The course is tailored to the knowledge and experience of the attendees so that the maximum benefit is gained. Content of the course PR - what is...

...(1 day) Ideal for In-house PR professionals. Benefits Effective planning of PR campaigns ensures that the time and effort put in really counts...

...This course identifies what good management of a public relations campaign means and how to make it happen. Content of the course What does managing a campaign mean?...

...Benefits This course teaches individuals the art of creativity and the skill of generating ideas, while using their own knowledge and experience...

...This course gives you a method and a framework to create your own positioning portfolio. Content of the course The importance of positioning in PR...

...(1 day) Ideal for Senior in-house PR professionals running European or global agencies/ campaigns. Benefits Efficiency of work, consistency of message...

...working with customers After the event: finding stories; follow-up; measurement and evaluation...

...sales force psychology to PR advantage: making sales "PR competent" and aligning PR and sales objectives Working with the sales force: how PR can increase...

...justify the value of PR to senior management and set measurable objectives for an agency. Suitable for: Marketing communications professionals and managers...

...Anyone who wants to launch their own in-house publication Anyone who wants to launch their own in-house publication The In-House Magazine...

...a team Promoting good editorial practice...

...This session introduces the basics of working with a publishing company and is tailored to the knowledge and experience of the attendees to ensure...

...This session focuses on the key skills for managing a supplier off site to ensure that you get the quality you expect. Suitable for: Marketing and communication...

...What do our readers want from us? What else can we deliver to our readers? How can we deliver it? What needs changing? How can we change?...

...Understanding the marketing mix Building your own marketing plan Testing, monitoring, and reviewing the...

...A useful and practical workshop aimed at equipping delegates with an understanding of modern marketing techniques and trends. Suitable for: Managers...

...Briefing suppliers and creativity checklists Testing and monitoring Acquisition or retention? Key influencers on success Campaign planning...

...Direct Marketing Essentials (1 day) Ideal for Managers or executives responsible for producing direct marketing material across print media or digital channels...

...at all levels Recognising your own communication style...