ContentETC courses

...the first step in making it work for you. Content of the course The main arms of the media: Sound: radio Vision and sound: TV and video Print...

...The course is tailored to the knowledge and experience of the attendees so that the maximum benefit is gained. Content of the course PR - what is...

...Success criteria Allocating resources Measurement - how and...

...What do you want to achieve from the campaign? Drawing up headlines Message development Audience definition Who are you trying to influence and...

...Suitable for: In-house professionals with responsibility for idea generation and creative input In-house professionals with responsibility for idea generation...

...This course gives you a method and a framework to create your own positioning portfolio. Content of the course The importance of positioning in PR...

...running European or global agencies/ campaigns Senior in-house PR professionals running European or global agencies/ campaigns International Account Management...

...Fierce competition for the attention of the media, prospects and customers demands detailed PR planning to make the most of opportunities before...

...Suitable for: In-house professionals In-house professionals PR to Support the Sales Cycle (1 day) Ideal for In-house professionals. Benefits The value...

...what journalists want Day to day involvement - manage the agency, don't let them manage you The pitfalls of outsourcing reputation management Measurement...

...Content of the course The options for in-house magazines online and on paper The different sections of in-house magazines Commissioning and gathering material...

...Learn to Define the purpose of the in-house publication, identify and serving the reader, create content to meet the needs of the reader, building a...

...greatest benefit for your company. Suitable for: Marketing and communication personnel who will be responsible for the overseeing, and the day-to-day management...

...personnel who will be responsible for the day-to-day management of a customer magazine. Benefits Understanding the processes of publishing will allow...

...to take a fresh look at their publication to identify ways to keep it moving ahead Client magazine teams who want to take a fresh look at their publication...

...Understanding the marketing mix Building your own marketing plan Testing, monitoring, and reviewing the...

...function for their organisation Modern Marketing (1 day) Ideal for Managers and marketing executives involved in the marketing function for their organisation...

...for producing catalogues, websites, brochures, media packs, advertising, exhibitions or direct marketing material. Benefits A practical and instantly applicable guide to planning...

...A practical workshop exploring every element of effective direct marketing. Suitable for: Managers or executives responsible for producing direct marketing...

...or are soon to be, appointed to management positions All staff who have just been, or are soon to be, appointed to management positions Effective Management...