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ContentETC courses
- Course
- Inhouse
...SEO (½ day) Ideal for Anyone who wants to increase the traffic to a website by the use of search engine optimisation (SEO) techniques. Content of the...
- Course
- Inhouse
...to get more visitors to their website by encouraging interaction through polls, message boards and blogs Online Communities (½ day) Ideal for Anyone...
- Course
- Inhouse
..."online revenue" What is e-commerce and how does it work (security, reconciliation, revenue potential, etc) E-commerce services and tools Overview of online...
- Course
- Inhouse
...issues that affect communities on websites and come away with ideas for how to grow the traffic to their sites. Content of the ½ day Defining an online...
- Short course
- Inhouse
- 1 Day
...newspapers, magazines and newsletters The main branches: International National Business Regional Consumer What they look for in stories, contacts...
- Course
- Inhouse
- 2 Days
...how does it work? Journalism - what is it, how does it work? The PR practitioner's toolkit What to do when things go wrong Campaign measurement...
- Short course
- Inhouse
- 1 Day
...This course identifies what is needed for an effective public relations plan. Suitable for: In-house PR professionals In-house PR professionals Planning Campaigns...
- Short course
- Inhouse
- 1 Day
...What do you want to achieve from the campaign? Drawing up headlines Message development Audience definition Who are you trying to influence and...
- Short course
- Inhouse
- 1 Day
...Delegates will leave with practical techniques, methods and concepts that will help them both to create ideas and to harvest those ideas in a practical...
- Short course
- Inhouse
- 1 Day
...This course gives you a method and a framework to create your own positioning portfolio. Suitable for: Senior in-house PR professionals Senior in-house PR professionals...
- Short course
- Inhouse
- 1 Day
...running European or global agencies/ campaigns Senior in-house PR professionals running European or global agencies/ campaigns International Account Management...
- Short course
- Inhouse
- 1 Day
...ROI, PR opportunities, audience and brand value Ensuring PR objectives reinforce event objectives Before the event: awards; speaker opportunities...
- Short course
- Inhouse
- 1 Day
...justify the value of PR to senior management and set measurable objectives for an agency. Suitable for: Marketing communications professionals and managers...
- Short course
- Inhouse
- 1 Day
...a team Promoting good editorial practice...
- Short course
- Inhouse
- 1 Day
...personnel who will be responsible for the day-to-day management of a customer magazine. Benefits Understanding the processes of publishing will allow...
- Short course
- Inhouse
- 1 Day
...to identify ways to keep it moving ahead Customer Magazine Publishing: Getting the Best from your Publisher - Developing the Product (1...
- Course
- Inhouse
- 2 Days
...the Marketing Plan (1 or 2 days) Ideal for Managers or senior executives responsible for marketing a service, product, brand, charity or corporation...
- Course
- Inhouse
- 1 Day
...function for their organisation Modern Marketing (1 day) Ideal for Managers and marketing executives involved in the marketing function for their organisation...
- Short course
- Inhouse
- 1 Day
...websites, brochures, media packs, advertising, exhibitions or direct marketing material Marketing Materials (1 day) Ideal for Managers and executives responsible...
- Course
- Inhouse
- 1 Day
...Benefits A practical workshop exploring every element of effective direct marketing. Content of the day Campaign planning - the basics Audience...