ContentETC courses

...the first step in making it work for you. Content of the course The main arms of the media: Sound: radio Vision and sound: TV and video Print...

...Once you know that - which PR tactic do you employ? There are many PR tactics that can be implemented to achieve success for a particular campaign...

...This course identifies what is needed for an effective public relations plan. Content of the course Why planning is important What is planning?...

...What do you want to achieve from the campaign? Drawing up headlines Message development Audience definition Who are you trying to influence and...

...no idea is a bad idea Managing your ideas pool Assessment of ideas...

...externally facing employees are able to communicate the same messages. But how do you develop those messages and then train people to deliver them?...

...motivation of the team and constant communication are all priorities for international PR work. This course will give you some tried and tested methods...

...how to hold a briefing session: on/off-stand opportunities; attending press briefings; dealing with the press office; thinking ahead to PR follow-up opportunities...

...Each stage of the sales cycle will be reviewed in parallel with suitable PR strategies and tactics to reach sales and PR understanding and success...

...This course will enable delegates to open discussions with PR agencies to start the selection process; relate overall business objectives to public relations objectives...

...Anyone who wants to launch their own in-house publication Anyone who wants to launch their own in-house publication The In-House Magazine...

...an In-House Magazine (1 day) Ideal for People who are editing or are about to edit an in-house magazine. Benefits Editing a magazine can be the best job in the world...

...This session introduces the basics of working with a publishing company and is tailored to the knowledge and experience of the attendees to ensure...

...personnel who will be responsible for the day-to-day management of a customer magazine. Benefits Understanding the processes of publishing will allow...

...Getting a fresh focus on readers and what they want results in concrete plans for development and change. Content of the course How do other titles address their readers?...

...product, brand, charity or corporation Managers or senior executives responsible for marketing a service, product, brand, charity or corporation Building...

...marketing Audience empowerment - "pull" marketing The rise and rise of The Brand Emerging trends and new media channels The flexible marketing plan...

...Briefing suppliers and creativity checklists Testing and monitoring Acquisition or retention? Key influencers on success Campaign planning...

...material across print media or digital channels Managers or executives responsible for producing direct marketing material across print media or digital channels...

...between managing and doing Responsibilities of a team leader Getting results through people Identifying individuals' strengths and weaknesses Coaching...