ContentETC courses

...of how the media work In-house PR professionals who wish to gain a deeper understanding of how the media work Understanding the Media and How they...

...how does it work? Journalism - what is it, how does it work? The PR practitioner's toolkit What to do when things go wrong Campaign measurement...

...(1 day) Ideal for In-house PR professionals. Benefits Effective planning of PR campaigns ensures that the time and effort put in really counts...

...PR professionals Managing Campaigns (1 day) Ideal for In-house PR professionals. Benefits A well-managed campaign should ensure a successful outcome with no crises...

...Benefits This course teaches individuals the art of creativity and the skill of generating ideas, while using their own knowledge and experience...

...Messaging and Positioning (1 day) Ideal for Senior in-house PR professionals. Benefits Consistency is the key to brand building. It is crucial that...

...(1 day) Ideal for Senior in-house PR professionals running European or global agencies/ campaigns. Benefits Efficiency of work, consistency of message...

...Fierce competition for the attention of the media, prospects and customers demands detailed PR planning to make the most of opportunities before...

...sales force psychology to PR advantage: making sales "PR competent" and aligning PR and sales objectives Working with the sales force: how PR can increase...

...This course will enable delegates to open discussions with PR agencies to start the selection process; relate overall business objectives to public relations objectives...

...Delegates will be given the options to develop effective in-house publications and will be taken through the steps needed to achieve them. Content of...

...This session covers the key points for editors. Content of the course Defining the purpose of the in-house publication Identifying and serving the reader...

...This session introduces the basics of working with a publishing company and is tailored to the knowledge and experience of the attendees to ensure...

...This session focuses on the key skills for managing a supplier off site to ensure that you get the quality you expect. Content of the course The basics...

...from periodically taking a fresh look at their publication and the opportunity to do so with client and publishing staff can be both motivating and invigorating for a title...

...strategy, and tactics Marketing and communication objectives Audiences - researching, profiling, segmenting, targeting Developing marketing strategies...

...Managers and marketing executives involved in the marketing function for their organisation Managers and marketing executives involved in the marketing...

...producing and assessing your vital marketing materials. Content of the day Planning for the objectives and the audience Managing your resources and information...

...A practical workshop exploring every element of effective direct marketing. Suitable for: Managers or executives responsible for producing direct marketing...

...between managing and doing Responsibilities of a team leader Getting results through people Identifying individuals' strengths and weaknesses Coaching...