ContentETC courses

...This course gives you a method and a framework to create your own positioning portfolio. Content of the course The importance of positioning in PR...

...as well as challenging your way of thinking globally. Content of the course Why is an international team different to a national team? Why do international teams go wrong?...

...Getting the Most out of Exhibitions (1 day) Ideal for In-house PR professionals. Benefits Exhibitions are a costly business and returns need to be measurable and positive...

...can understand the needs of sales to work with them, while promoting the value of PR. Each stage of the sales cycle will be reviewed in parallel with suitable...

...Benefits With value for money uppermost in everyone's minds, it is more important than ever to make sure you are getting the most benefit from your PR agency...

...(2 days) Ideal for Anyone who wants to launch their own in-house publication. Benefits In-house magazines convey a sense of community. Delegates will...

...Learn to Define the purpose of the in-house publication, identify and serving the reader, create content to meet the needs of the reader, building a...

...This session introduces the basics of working with a publishing company and is tailored to the knowledge and experience of the attendees to ensure...

...to understand where and when you can be most effective in the schedule, and allow you to fit the magazine process into your working week. This session...

...Getting a fresh focus on readers and what they want results in concrete plans for development and change. Suitable for: Client magazine teams who...

...Understanding the marketing mix Building your own marketing plan Testing, monitoring, and reviewing the...

...A useful and practical workshop aimed at equipping delegates with an understanding of modern marketing techniques and trends. Suitable for: Managers...

...producing and assessing your vital marketing materials. Content of the day Planning for the objectives and the audience Managing your resources and information...

...Direct Marketing Essentials (1 day) Ideal for Managers or executives responsible for producing direct marketing material across print media or digital channels...

...This session helps managers to use the key management skills of planning, organising, leadership and motivation. Suitable for: All staff who have just...

...Benefits The appraisal is a useful motivational tool for managers. This course shows how to prepare for and run appraisal schemes, what to do during...

...Suitable for: Managers who have to rely on other people for certain tasks Managers who have to rely on other people for certain tasks Delegation and Supervision...

...situations and tasks from a creative point of view. They will learn practical strategies for implementing creativity and integrating it into the working...

...learning the art of narrative thinking is essential. Content of the day Storytelling and invention - re-learning creativity Understanding motivation...

...tool to understand what is going on. Benefits Many managers are fearful of budgets. In this session delegates learn to analyse budgets and use them...