ContentETC courses

...contacts and interviews How to keep them well...

...The course is tailored to the knowledge and experience of the attendees so that the maximum benefit is gained. Content of the course PR - what is...

...(1 day) Ideal for In-house PR professionals. Benefits Effective planning of PR campaigns ensures that the time and effort put in really counts...

...What do you want to achieve from the campaign? Drawing up headlines Message development Audience definition Who are you trying to influence and...

...Delegates will leave with practical techniques, methods and concepts that will help them both to create ideas and to harvest those ideas in a practical...

...what it involves How to generate a positioning portfolio A framework and a methodology for developing messages The impact positioning has on the rest...

...(1 day) Ideal for Senior in-house PR professionals running European or global agencies/ campaigns. Benefits Efficiency of work, consistency of message...

...how to hold a briefing session: on/off-stand opportunities; attending press briefings; dealing with the press office; thinking ahead to PR follow-up opportunities...

...and reporting techniques to prove the worth of PR to sales...

...Why do we need an agency? What do we want to achieve? What does the company need? Converting the overall need into a PR requirement Talking to agencies...

...all delegates will devise an in-house magazine with the assistance of the trainer...

...Learn to Define the purpose of the in-house publication, identify and serving the reader, create content to meet the needs of the reader, building a...

...greatest benefit for your company. Content of the course The background to customer publishing and your chosen publishing company's approach Their reader...

...personnel who will be responsible for the day-to-day management of a customer magazine Marketing and communication personnel who will be responsible...

...to take a fresh look at their publication to identify ways to keep it moving ahead Client magazine teams who want to take a fresh look at their publication...

...the Marketing Plan (1 or 2 days) Ideal for Managers or senior executives responsible for marketing a service, product, brand, charity or corporation...

..."7 P's" of marketing - updated Case studies Refining your own marketing strategies Future trends...

...for producing catalogues, websites, brochures, media packs, advertising, exhibitions or direct marketing material Managers and executives responsible for producing catalogues...

...Benefits A practical workshop exploring every element of effective direct marketing. Content of the day Campaign planning - the basics Audience...

...between managing and doing Responsibilities of a team leader Getting results through people Identifying individuals' strengths and weaknesses Coaching...