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Copywriting for the Web
Short course
Inhouse
Description
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Type
Short course
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Methodology
Inhouse
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Duration
1 Day
Delegates will focus their effort on creating more relevant, compelling, and persuasive web content. Suitable for: Sales or marketing executives involved in producing, marketing or managing persuasive website content, including newsletters and promotional emails
Reviews
Course programme
Copywriting for the Web
(1 day)
Ideal for
Sales or marketing executives involved in producing, marketing or managing persuasive website content, including newsletters and promotional emails.
Benefits
Delegates will focus their effort on creating more relevant, compelling, and persuasive web content.
Content of the day
- Paper v screen - the key differences
- Visual impact - graphics, icons, words
- Having a clear and distinctive tone of voice
- Supporting and promotional material
- Preparing to write, and knowing your audience
- Clarity, punctuation, language
- Rewriting and sub-editing
- Practising new styles
- Creating compelling content
Copywriting for the Web