Creative Copywriting Workshop
Course
In London
Description
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Type
Workshop
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Level
Intermediate
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Location
London
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Class hours
7h
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Duration
1 Day
Do you have plenty of writing experience but need to improve your style? Learn the techniques expert writers use to create engaging, creative and effective copy. This course will teach you simple ways to make your copy more powerful and professional.
Whether you are writing press releases or marketing emails, this course will help you write better copy and cope with the challenge of a constant copywriting workflow.
Facilities
Location
Start date
Start date
Reviews
Subjects
- Creative Advertising
- Campaign Planning
- Visual Communication
- Copywriting
- Creative Thinking
- Creative Writing
- Marketing Strategy
- Advertising and Marketing
- Persuasion Skills
- Slogans
- Marketing Language
- Brainstorming
Course programme
• Techniques for writing brilliant copy from planning to the final edit
• Writing tips for marketing, brochures, PR copy, press releases, web copy, paid/organic social media, leaflets, email, reports and quotes
• Individual help and feedback from the tutor
• Writing persuasive copy
• Adapting to a brand’s voice and style
• Creative briefings – write and deliver excellent briefs
• Using idioms and clichés effectively
• Coming up with similes and metaphors and euphemisms
• Playing with words-rhyme, alliteration and puns
• Using active and passive voice
• Devices that help get your message across
• Writing slogans and taglines
• Creating good headlines
• Formal versus informal voices
• Conversational style and plain English
• Practical grammar and punctuation
• Business and marketing language
• Writing effective ‘microcopy’
• Turning long pieces into brief copy
• Brainstorming and generating good ideas
• Templates and processes for research, briefing and writing
Creative Copywriting Workshop