Customer Service Introduction

Customer Service management is a term that includes practices, procedures, new techniques and methodologies used by organisations to direct and administer customer’ interactions and information throughout the customer lifecycle, with the objective of enhancing business relationships with customers.

CRM is a process of dealing with an organisation's communications with both existing and potential consumers. It utilises the data analysis of consumers’ dealings with an organisation to enhance business interactions with consumers, concentrating in particular on customer retention and eventually driving sales development.

CRM is crucial for running an effective business. The better the relationship, the simpler it is to direct business and create income. In this manner, the utilisation of technologies and modern methodologies to enhance CRM makes good business sense.

This premium unit provides a comprehensive overview of customer relationship management along with an exploration of the importance and on-going benefits of CRM.

The key concepts such as evaluation metrics, privacy issues and requirement-driven product selection are also covered. The core aim is to describe how CRM creates value for organisations and customers

You will learn how to determine and manage developmental roles that have the greatest impact on CRM.