Consumer Behaviour Degrees

... to produce a personalised customer offering. This programme, which has been designed in conjunction with leading fashion retailers, represents a new direction in the integration of fashion retail management, fashion marketing, international consumer behaviour and supply chain planning. Its unique structure... Learn about: Retail Management, Business School, Fashion Marketing...

... in communications, particularly in an agency environment. You will explore the functions and theories of marketing communication management, particularly consumer behaviour and key contemporary marketing issues facing business. You will investigate areas such as political marketing (around elections), sports... Learn about: Social marketing, Communication Training, IT Law...

... SEMESTER Consumer Behaviour International Purchasing and Supply Chain Management Issues in Global Business & Strategic Concepts SIXTH SEMESTER Improving... Learn about: Data Analysis Skills, Supply and Chain Management, Managing Performance in Operations...

...This extended course is perfect if you want a degree in marketing but you don’t meet the standard entry requirements. This programme prepares you for a professional career in marketing management. It introduces key subjects of marketing including economics, accounting, consumer behaviour, digital... Learn about: Corporate Social Responsibility, Consumer Behaviour, Brand Management...

...MBA in E- commerce Marketing and Management is designed to help students and working professionals thrive within an e-commerce domain. This programme integrates multiple domains such as E-commerce, Digital Marketing, Consumer Behaviour, Media and Marketing for deep understanding. It also focuses... Learn about: Business Communication, Marketing Management, Digital Marketing...

..., companies, non-profits or in government. The main career areas covered by the course include: communications strategy, market and consumer research, brand development and positioning, integrated multi-media promotional communications, media planning, art direction, copywriting, public relations and advocacy... Learn about: Consumer Behaviour, Public Relations, Communication Training...

...About the course How are marketing campaigns planned and managed? How does marketing to other businesses differ from promoting products and services to consumers? The global economy is undergoing unprecedented integration Today’s marketers must thrive in crowded and rapidly changing markets... Learn about: Consumer Behaviour, Business Marketing, Services marketing...

... Consumer Behaviour Digital and Social Media Marketing Marketing Research (Postgraduate) Public Relations Relationship Marketing Strategic Marketing... Learn about: Public Relations, Social Media, Consumer Behaviour...

... Business Management, 6.Marketing Research and Consumer Behaviour, 7.Advertising and Sales Promotion, 8.Services Marketing, 9.International Marketing... Learn about: Marketing Management, Strategic Management, Business and Management...

... covered by the course include: communications strategy market and consumer research brand development and positioning integrated multi-media promotional communications media planning art direction copywriting public relations and advocacy social media management. Our course is comprised of learning... Learn about: Social Media, Consumer Behaviour, Communication Training...

... advertising, brand management or market research) or more general management and consultancy. In the first two years of our Retailing, Marketing and Management BSc (Hons) course you will cover the core areas of retailing, marketing, economics, financial management and organisational behaviour. In your final... Learn about: International Marketing, Financial Training, Resource Management...

...Our MSc Sport Marketing is aimed at those who wish to develop their understanding of marketing and how it applies to the sport industry. It provides a comprehensive introduction to a range of generic marketing subjects, such as brand management, marketing communications and consumer behaviour... Learn about: Consumer Behaviour, Media Marketing, Social Media...

...From Idea to Launch: How to Start a Successful Venture This course highlights the importance of individual behaviour and the external environment... Learn about: Managing Conflict, Management skills, Value chain...

... in Management (Graduate Project) International Business. Plus two options from: International Business Finance Financial Management Consumer Behaviour Global... Learn about: IT risk, International Business, Business Studies...

..., strategic aspects of marketing, segmentation, positioning, buying behaviour by organisations, and e-Commerce. Also, our strong links with local businesses provide opportunities to network and develop the employability skills that make our graduates stand out. Our graduates successfully go on to... Learn about: Skills and Training, Business Environment, IT Management...

...Our MSc International Marketing will allow you to develop insights into marketing decision-making in a global cultural context. You will gain in-depth knowledge of marketing practice through modules such as Consumer Behaviour and Brand Management, alongside a comprehensive understanding... Learn about: Brand Management, Media Marketing, Decision Making...

...location and time) are subject to change over time. Year 1 modules include: Digital Business Management and Emerging Technology (core, 15 credits)... Learn about: People Management, IT Law, Consumer Behaviour...

... from the list below): Project Management International Business Consumer Behaviour Employee Relations Module summaries Year 1 (Level 4) Professional Skills... Learn about: Consumer Behaviour, Business Accounting, Business Operations...

... of marketing Consumer Behaviour (MKIB155) Level 1 Credit level 15 Semester Second Semester Exam:Coursework weighting 60:40 Aims Understanding how customers... Learn about: Consumer Behaviour, International Business, Basic IT...

... of organisation such as public, not-for-profit and cooperative. Specialist modules will introduce you to major marketing concepts and techniques, planning and strategy, and topics such as brand management, consumer behaviour and public relations. You will then use your critical analysis and independent judgement... Learn about: Marketing Communications, Financial Management, Relationship Marketing...