Consumer Behaviour Degrees

...Learn how successful organisations use psychology to understand consumer behaviour, and gain the skills to apply psychology in a business context. Consumer psychology is key to: understanding buyer behaviour enabling organisations to design innovative products creating effective communication... Learn about: Advanced Research, Digital Marketing, Cognitive Psychology...

...Bachelor of Commerce with a major in Marketing Management prepares students for careers in the field of marketing. Students are exposed to foundational aspects of the marketing environment, consumer behaviour, market research and marketing management... Learn about: Business and Management, Consumer Behaviour, Marketing Management...

... and marketing such as decision-making, marketing strategy, consumer behaviour, marketing research and advertising, and gain an understanding of the wider economic context of business. You’ll gain a foundation in the functions and processes of business such as accounting practices and supply chain management... Learn about: Supply and Chain Management, Marketing Strategy, Supply Chain Management...

... and Analytics (20 credits) BUS2034 Services and Experiential Marketing (20 credits) BUS2035 Consumer Behaviour (20 credits) BUS2037 Law for Business (20 credits... Learn about: Quality management, International Business, Business Economics...

... environment can be applied. Through the use of a wide range of approaches and e-learning forums students will learn varied aspects of marketing principles essential to the work of marketing professionals including: marketing planning and strategy, digital marketing techniques, consumer behaviour, advertising... Learn about: Consumer Behaviour, Marketing Management, Communication Training...

..., physiology and exercise alongside public health, food consumer behaviour and food handling and hygiene. Option modules enable you to tailor your learning to your interests. Field trips, visiting industry speakers and placements help you to put your learning into action while studying. Our teaching... Learn about: Human Nutrition, Public Health, Consumer Behaviour...

... and in other subject areas, thereby giving you a breadth of knowledge and experience. Through your core modules, you will learn about the role and importance of market research and analysis, as well as gaining an understanding of consumer behaviour. You will also learn about Marketing as a management function... Learn about: Marketing Simulation, Marketing Research, Marketing Management...

...Modules Core modules Marketing Management Contemporary Marketing Practices Global Marketing International Consumer Behaviour Marketing Research... Learn about: Business Strategy, Collaborative learning, Global marketing...

... can be applied. Through the use of a wide range of approaches and e-learning forums students will learn varied aspects of marketing principles essential to the work of marketing professionals including: marketing planning and strategy, digital marketing techniques, consumer behaviour, advertising, communication... Learn about: Marketing Planning, Communication Training, Business Marketing...

... will learn about the fast-changing world of eMarketing and integrated marketing communications through the use of case studies from industry. You will learn how to analyse consumer behaviour and use market research. You will apply your knowledge of marketing principles to industry-focused, real-world... Learn about: Full Time, Communication Training, Business Marketing...

... to Marketing Marketing Learning Community - First Year Year 2 Core Consumer Behaviour Design Management Design Visualisation Marketing Learning Community... Learn about: Marketing Research, Introduction to Marketing, Design Management...

... Neural Computation: Models of Brain Function Consumer Behaviour Understanding Individuals and Groups Social Neuroscience Social Cognition, Affect... Learn about: Neuroscience MSc, Business Psychology Seminars, Consumer Behaviour...

... Consumer Behaviour and Marketing Research : teaches you how to think systematically and critically about consumer behaviour, and understand... Learn about: Financial Management, Financial Systems, Consumer Behaviour...

... through speculative work. Modules Media Lab Campaign Creation Consumer Behaviour (option module) Work Placement (option module) Brand Creation (option... Learn about: Art Direction, Media Lab, Consumer Behaviour...

... and analysis, as well as gaining an understanding of consumer behaviour. You will also learn about Marketing as a management function and socio-cultural phenomenon and develop your knowledge of marketing strategy and industrial marketing. We make sure all our students have opportunities to gain real world... Learn about: Brand Strategy, Market Research, Marketing Research...

...) Consumer Behaviour (15 credits) Data Science for Spatial Systems (15 credits) Decision and Risk (15 credits) Decision and Risk Analysis (15 credits) Group... Learn about: Data Analytics, Consulting Psychology, Business Analytics...

...On this course, you’ll spend one semester in Sheffield, the other at a partner university in Hong Kong. It’s an advanced-level introduction to a range of marketing disciplines including international consumer behaviour, communications, research and strategic marketing... Learn about: Consumer Behaviour, Marketing Communications, Marketing Management...

... that will allow you to hone your marketing skills and apply them across a variety of industries. You will gain an understanding of what drives consumer behaviour and enables businesses to develop popular products, compelling offers and effective promotional campaigns. If you are interested in how marketers design... Learn about: Business Organisation, Direct Marketing, Entrepreneurial Skills...

... Learning Community - First Year Preparation for Placement Year 2 Core Consumer Behaviour Marketing Learning Community - Second Year Marketing Research... Learn about: Digital Marketing, Marketing Research, Introduction to Marketing...

...) and a research dissertation (60 credits). Core modules Consulting Psychology Talent Management Consumer Behaviour Business Psychology Seminars Influence... Learn about: Consumer Behaviour, Talent Management, Business Psychology...