Digital Growth Marketing

For years Digital Marketing was focused purely on hooking in customers at the early stages of a product purchase. SEO, Adwords, Digital Display, Social Media Marketing, and Content Marketing tactics were primarily concerned with answering generic user queries or putting ads in front of the partially interested and pushing them onto your site or app. This is the traditional “top of the funnel” approach and makes the assumption that when users are on your site, they will convert.

The course is ideal for digital marketing generalists taking their first steps into optimisation, or offline marketers wanting a helicopter view of digital marketing focusing on tactics that will convert. The course reveals the processes, technologies, tools and approaches to allow you to hardwire a successful digital growth marketing strategy into your business.