Digital Marketing BA (Hons) Top-up

4.3
3 reviews
  • It was really hard for me to learn but I it helped me a lot in improving the abilities.
    |
  • I think I've definitely learnt valuable knowledge for the industry.
    |
  • In my opinion, the library should be more friendlier and easier to use, and should have more updated books.
    |

Bachelor's degree

In Birmingham

£ 9,250 VAT inc.

*Indicative price

Original amount in GBP:

£ 9,250

Description

  • Type

    Bachelor's degree

  • Location

    Birmingham

  • Duration

    1 Year

Modern-day marketing has been transformed by new digital technology, challenging all kinds of businesses to find talented graduates with the knowhow to make the most of new tools and developments. If you already have a background in this area, our Digital Marketing top-up degree course will expand upon your ability to implement the latest technologies effectively in today's marketing landscape.

Designed for anyone who has previously studied a relevant subject (up to Level 5), this course will ensure you have a firm foundation in marketing and enhance your awareness of current practices. You will gain insight into the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness, as well as boosting your professional and career development.

As part of our Digital Marketing degree top-up course, you will be able to put your training into practice on live digital marketing and consultancy projects, as well as having the chance to get to grips with everything from video production to livestreaming and podcasting in our brand new Digital Creative Studio. You will also enjoy a variety of opportunities to engage with leading industry professionals, network with agencies and hear from a range of expert guest speakers to give you a unique insight into the real world of marketing.

Facilities

Location

Start date

Birmingham (West Midlands)
See map
Summer Row, B3 1JB

Start date

On request

About this course

Career opportunities
The example roles and salaries below are intended as a guide only.

Digital marketer
Analytics manager
Social media manager
Advertising account executive
Pay-per-click (PPC) specialist
SEO specialist

Entry requirements

Academic: A relevant HND or a foundation degree in the areas of Digital or Marketing with 240 credits.

EU/international students

Academic: European and International qualifications studied in a relevant subject matter will also be considered. Applicants will need to have achieved 120 ECTS or equivalent (European Credit Transfer).

University College Birmingham works with a wide range of organisations to ensure you receive the best possible training and qualifications recognised by industry.

PRACTICAL APPLICATION – Take on live digital marketing and consultancy projects to apply your theoretical concepts to practical situations
SPECIALISE YOUR STUDIES – Choose from a range of optional modules to tailor your course for your interests, from advertising and media management to working with online communities
ENRICHMENT – Hear from top digital and social media industry experts and engage with marketing agencies, as well as boosting practical skills in our Digital Creative Studio

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Reviews

4.3
fantastic
  • It was really hard for me to learn but I it helped me a lot in improving the abilities.
    |
  • I think I've definitely learnt valuable knowledge for the industry.
    |
  • In my opinion, the library should be more friendlier and easier to use, and should have more updated books.
    |
100%
4.3
fantastic

Course rating

Recommended

Centre rating

Anton Mikolasch

5.0
31/08/2018
What I would highlight: It was really hard for me to learn but I it helped me a lot in improving the abilities.
What could be improved: Nothing.
Would you recommend this course?: Yes

Former Student

4.0
11/01/2018
What I would highlight: I think I've definitely learnt valuable knowledge for the industry.
What could be improved: .
Would you recommend this course?: Yes

Bogdan

4.0
30/07/2012
What I would highlight: In my opinion, the library should be more friendlier and easier to use, and should have more updated books.
What could be improved: Nothing
Would you recommend this course?: Yes
*All reviews collected by Emagister & iAgora have been verified

This centre's achievements

2018

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 13 years

Subjects

  • Decision Making
  • Risk
  • Market
  • Options
  • Innovation
  • Marketing
  • Sales
  • Consumer Behaviour
  • Digital Marketing
  • Web
  • Web 2.0
  • Global
  • Finance
  • Advertising
  • Planning
  • Technology
  • Industry
  • Social Media
  • IT risk
  • Communication Training
  • Media
  • Sales Training
  • Mobile Marketing
  • Marketing Research

Course programme

Course breakdown

MODULES

Core Modules
  • Brand Management
  • Creative Digital Innovation
  • Digital Planning and Analytics
  • Marketing Showcase
Options:
  • Advertising and Media Management
  • International Marketing
  • Enterprise Risk Management
  • Social Entrepreneurship
  • Managing On-line Communities
Teaching and assessment

Teaching

In light of COVID-19, we have made some changes to the way we deliver our teaching. We are continually following the guidelines and measures put in place by the UK Government to ensure our students and staff are safe on campus, whilst remaining committed to providing high-quality education. The information below explains how teaching will take place in semester 2 (or semester 1 for those joining us in January).
  • Level 6
Assessment

Estimated breakdown of assessment for this course:
  • Coursework – 68%
  • Practical assessment – 24%
  • Written examinations – 8%
Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

Additional information

Tuition fees

UK/EU students

If you are a UK/EU student enrolling on a full-time foundation degree or a BA/BSc in 2020/21, your fee for this academic year will be £9,250 per each full year. A half year tuition fee is £4,625. UK/EU students do not pay tuition fees for any placement periods.

International students

If you are an international student enrolling on a a full-time foundation degree or a BA/BSc in 2020/21, your fee for this academic year will be £11,500 per year.

If you complete a placement year, there will be an administration fee of £500 for a full year, or £250 for a half-year placement.

Digital Marketing BA (Hons) Top-up

£ 9,250 VAT inc.

*Indicative price

Original amount in GBP:

£ 9,250