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Shaw Academy

Diploma in Viral Marketing

4.6 excellent 15 opinions
Shaw Academy

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Important information

Typology Course
Level Beginner
Methodology Online
Class hours 8h
Duration 4 Weeks
Start Different dates available
  • Course
  • Beginner
  • Online
  • 8h
  • Duration:
    4 Weeks
  • Start:
    Different dates available

Every digital marketer strives to create something that goes viral. The trick is to tell your story through amazing content, so that your audience wants to be a part of your success. Viral Marketing is simply a method of getting your content to explode onto the web and using your audience to spread your story like a wildfire.

Facilities (1)
Where and when





Different dates availableNow taking bookings

To take into account

· Qualification

Accredited Diploma

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Course rating
Centre rating

Reviews on this course

Ritzrich Ovie
5.0 28/11/2017
What I would highlight: I've just started, it seems good.
What could be improved: No complaints
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
Rohit Goranti
4.0 20/11/2017
What I would highlight: I attended the first webinar today. It was an excellent lesson.
What could be improved: Everything good
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
Barrett Quinn
5.0 08/11/2017
What I would highlight: This online marketing course is impressive. Love it!
What could be improved: No complaints
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
Simon Lee
5.0 18/10/2017
What I would highlight: Great webinars and learning support. I’m glad I’ve taken this course, hope to follow the advanced one.
What could be improved: No.
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
Sallymay Mackie Judais
4.5 14/10/2017
What I would highlight: I liked the live webinars. Everyone is helpful, support team knows their subject very well. Totally recommend it.
What could be improved: Nothing.
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
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Reviews gathered by Emagister & iAgora

Achievements for this centre


How do you get the CUM LAUDE seal?

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 3 years

What you'll learn on the course

Viral Marketing
Content Marketing

Teachers and trainers (1)

Niamh Fitzgerald
Niamh Fitzgerald

Course programme

  • LESSON 1 -

    Successful Story Telling Made Easy

    Tuesday, March 7, 2017, 7:00 PM

    We kick-start the course by examining a successful case study of Content and Viral Marketing (CVM) and you will learn that telling your story is very straight forward. This will allow us to move onto two of our most important topics – to whom are we telling our story and how do we ensure our message spreads like wildfire.

  • LESSON 2 -

    Knowing Who to Tell Stories To

    Thursday, March 9, 2017, 7:00 PM

    Time is precious and there is no point spending all your time and energy marketing to people who are never going to buy into what you are selling. This lesson focuses on helping you to fully identify your target audience and to tailor your message to those exact users. People always say “Content is King” but knowing your audience trumps your King every time.

  • LESSON 3 -

    If You Build It They Will Come

    Tuesday, March 14, 2017, 7:00 PM

    What do you do after you have found your audience? It’s simple but crucial – you need to create amazing stories that people want to invest in. You will learn the vital basics of how to tell your story and how to set up a blog to drive traffic and engagement. You will see the hunger for visual content and how vlogging can create enormous engagement. A great story told in the right way can lead to incredibly quick growth in profits.

  • LESSON 4 -

    Facebook - Build Your Lead Flow

    Thursday, March 16, 2017, 7:00 PM

    Imagine telling your customers a story using images, text and video. Imagine that telling this story will grow your lead flow exponentially. People do business with people, and we need to understand and trust one another to be successful in the stories we share. In lesson 4, we will look at Facebook and show you how to deliver your message to the masses both organically and through promoted posts advertising. You will also learn the power of native advertising and how to implement the same.

  • LESSON 5 -

    YouTube - Go Viral with Overnight Success

    Tuesday, March 21, 2017, 7:00 PM

    A simple piece of content can help you achieve overnight success. This is the dream of every content marketer and in this lesson, we will show you how set up your YouTube channel and create and deliver your content. You will see how the visual space is extremely important within the framework of content marketing. You will learn how others have achieved an increase of up to 1000% in sales through viral content, including an example with Shaw Academy. Let us show you what it takes to go down the path of viral content, so you too can enjoy the success it brings.

  • LESSON 6 -

    Let Your Content do the Marketing

    Thursday, March 23, 2017, 7:00 PM

    Why do we create all this content? We want to tell our story through great content because we are looking to drive profitability (or other positive metrics) through our marketing efforts. If you can’t monetise your content, then all that effort, energy and recourses have been in vain. We will teach you how to bring your customer on a journey from engaging with your content through signing up for newsletters to email marketing and ultimately becoming a paying customer.

  • LESSON 7 -

    Converting and Analysing Your Traffic

    Tuesday, March 28, 2017, 7:00 PM

    Imagine when somebody searches on Google they find you. Nowadays, the customer is looking for us, all we need to do is position ourselves correctly to be found. On lesson 7, we will cover the importance of search engine optimisation (SEO) and how content marketing is in fact at its’ core. We will show you how to optimise your content through paid and organic search engine marketing (SEM). The use of Google Analytics and Facebook Insights will help guide your decisions around content and focus your efforts on what converts.

  • LESSON 8 -

    Build Your Strategy to Keep Them Coming Back

    Thursday, March 30, 2017, 7:00 PM

    Without a well thought out strategy your efforts will fall flat. We are all looking to build long-term relationships with people and content marketing is the opportunity to do so. Imagine if part of your strategy was getting your customer to do your marketing for you… well, with user generated content (UGC), you can enjoy an endless source of engaging content, and it’s essentially free! In this lesson, we will show you how to develop a strategy that will allow you to achieve recurring revenue and continuous success in the digital space.

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