ECommerce 100 Hours Certificate Course

There are 8 lessons:

1. Introduction:
   • What is e-commerce, scope of e commerce. E commerce problems & advantages, security, using the internet, contract law, How different electronic payment systems work (eg. credit card, bank transfer etc)
2. Success & Failure:
   • What makes a web site commercially successful? Relaxing with technology, what can go wrong, site visibility, interactivity of a site, etc
3. Promotional Strategies:
   • Internet differences; Internet code of conduct, marketing management, target marketing, categories of url's (search engines, ffa's, directories etc)
4. Optimizing Web Site Potential:
   • Monitoring visitors, Ground rules keep changing, Meta tags, Evaluation services, Submission services, etc
5. Increasing Web Site Exposure:
   • Developing a marketing plan, Promoting a site, Forms of advertising, Types of Marketing (Affiliate marketing; Free Content Marketing; Drive in Marketing, Buzz Marketing and User Group Marketing.)
6. Automating Supply of Goods, Services and Cash flow:
   • Ways to process payment; Ways to supply goods or services.
7. Managing Constant Change:
   • Ways to keep information up to date, Resource Planning, Information Currency vs Cash Currency, etc.
8. Dealing with E Commerce Problems:
   • Learning from mistakes (others & yours)