Econsultancy courses

...Successful corporate use of Video can deliver brand awareness and direct sales. Some of the reasons why organisations use video on the web include...

...category and product pages. Define improvements to different page elements for key conversion page types including landing pages, search results pages...

...Suitable for: Who should attend? The course is designed for specialist search engine marketers with responsibilities for SEO, either at an agency or client-side...

...examining the sector’s rapid evolution and considering current and future trends. Focusing on practical skills and cutting-edge case studies...

...catalogue and telephone) as well as within a performance framework, suggesting some KPIs to assess progress. As e-commerce matures and customers are trained...

...propositions must engage with a wide range of disciplines, from marketing, buying and merchandising to engineering and technology. Econsultancy’s MSc...

...and knowledge to be able to establish a marketing leading product. Econsultancy’s MSc in Digital Publishing has been designed specifically to address the...

...This 1-day workshop is the UK’s most popular introduction to online pr and social media marketing. It looks at the effect of social media and web 2.0...

...what ‘persuasion’ is and be able to quickly and easily make website improvements to convert more visitors into customers...

...measure each element to understand the overall impact and value derived. The course will highlight a number of best practice case studies and provide insight...

...Project managers, designers, and developers, commercial or marketing functions can all benefit from learning about the various activities available...

...Product Page, Shopping Basket and the Checkout Process, this training course will provide you with a wealth of knowledge and industry-leading insights...

...in mobile marketing and have previous experience in this field. Overview Mobile marketing has become a broad and sophisticated channel. Many pioneering...

...a fully-integrated content strategy for your organisation or a micro strategy for your online FAQs, you can apply the process and many of the principles...

...the standard for measurment are not yet universal. We consider the different options for measuring campaigns, from messaging, to mobile web and app analytics...

...how to deliver an effective campaign: Understanding the role of different digital channels in the decision-making process How to buy behaviour rather...

...to achieve greater business benefit and flexibility, without relinquishing control, and anyone with an expanding web portfolio looking to manage resources more effectively...

...apply different analytical techniques to improve your key business processes. Suitable for: Those already actively involved in online marketing...

...Creative Considerations • What can disrupt the user experience - browsers, firewalls and slow connections • How is writing for the web different to offline?...

...cost per acquisition and ROI strategies • Utilising day parting strategies • Integrating your PPC with offline campaigns • Identifying and dealing with...