Effective Proofreading

The Chartered Institute of Marketing

Training

In London

£ 595 + VAT

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Description

  • Type

    Training

  • Level

    Intermediate

This course is designed to ensure that copy produced by your organisation is accurate, readable and achieves the intended purpose. Effective proofreading requires more than just a keen eye and the

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request
London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

About this course

course provides knowledge and insight that should significantly improve the quality of copy that your organisation circulates. The content can be applied immediately to your business.

Everyone in your organisation has to ensure that copy-errors are avoided, so this course is suitable for people at all levels, even senior management. The training is particularly relevant to people who are responsible for checking copy as part of their day to day role.

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Subjects

  • Proofreading
  • Quality of copy
  • Tautology
  • Recognise
  • Avoid clichés
  • Comparatives
  • Superlatives
  • Punctuation
  • Economise
  • Copy

Course programme

Learning outcomes
  • How to improve the quality of copy.
  • Recognise and remove tautology.
  • Avoid clichés.
  • Use positives, comparatives and superlatives correctly.
  • Ensure correct punctuation.
  • Economise on copy.
  • Read copy to detect errors.
  • Understand grammar and the construction of sentences.
  • Turn passive copy into active copy.
  • Use hyphens, apostrophes and quotation marks correctly.
  • Use punctuation for emphasis and ease of reading.
  • Avoid circumlocution.
  • Identify and remove homophones.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

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Effective Proofreading

£ 595 + VAT

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