Essential Guide to GDPR and ePR for Marketers

The Chartered Institute of Marketing

Training

In London and Birmingham

£ 595 + VAT

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Description

  • Type

    Training

  • Level

    Intermediate

Now, more so than at any time before, marketers need to understand how to achieve the lawful, profitable and ethical use of personal data in direct marketing.

The General Data Protection Regulation (GDPR) is one of the most important pieces of legislation to affect marketers, globally. It comes in to force on the 25th of May 2018, and you must be prepared.

Facilities

Location

Start date

Birmingham (West Midlands)
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Start date

On request
London
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24 Eversholt Street, NW1 1AD

Start date

On request
London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

About this course

Now is the time to gain clear understanding of how GDPR and the revised ePrivacy Regulations impact on the success of lead generation and direct marketing campaigns. This course will show you how to succeed under the new regulations, protect your company from litigation and fines and build better marketing campaigns.

This course is for those who are new to marketing and more experienced marketers who have limited knowledge of compliance, data protection and GDPR. Database marketers with more IT skills than legal skills, and legal counsel will also find the course hugely beneficial in understanding how the law impacts on marketing.

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Subjects

  • Marketing
  • Direct Marketing
  • GDPR
  • Lawful
  • Marketing Tools
  • Marketing Strategy
  • Marketing Processes
  • Marketing Analysis
  • Marketing Management
  • Marketing Communications

Course programme

Learning outcomes

This course will show you how to deliver successful, lawful, profitable and ethical direct marketing programs. We'll take an in-depth look at how these and many other topics are impacted by GDPR and the ePrivacy Regulations:

  • Data capture – design compliant forms, web capture devices and privacy policies.
  • Data purchase – identify what you can and CAN’T buy, interpreting the Information Commissioner and other important EU Guidance.
  • Data sharing – build revenue opportunity through data sharing, co-op marketing, sponsorship etc.
  • Data security – protect personal data and your reputation.
  • E-mail, SMS and Direct mail campaigns – build better opt-ins lists, understand the soft opt-in and how B2B differs from B2C and how to keep people subscribed.
  • Privacy notices - GDPR places great emphasis on transparency. Your privacy notice has to be re-written and your mechanisms of capturing consent need updating.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

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Essential Guide to GDPR and ePR for Marketers

£ 595 + VAT

The best Other Marketing courses

See all

See all