Fashion Marketing and Promotion
Training
In London
Description
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Type
Training
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Location
London
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Duration
3 Years
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Start date
Different dates available
The new course in Fashion Marketing and Promotion has been designed to cater for creative, passionate and motivated students who want to pursue a creative degree within the fashion industry and develop a solid understanding of business in our digital era. The fashion promotion industry offers some of the most attractive jobs in the industry and this course allows you to experience the wide spectrum of this field. The course will also give you a much better understanding of how you could use your strengths to achieve your future ambitions in the arena of Fashion Promotion. Our aim is to help you realise your potential by directing you to the areas that are of great interest to you, both for your studies and in the future. We’ve developed this course with expertise from the industry in order to respond to the changing needs of fashion brands in our current innovative fashion industry landscape. Our industry experts are increasingly looking for creative and digitally literate fashion business graduates to help drive their marketing and promotion strategy across multiple customer touch points. This course is designed to develop your creative, technical and business skills on a commercial level. During your 3 years on the course, you will be introduced to a wide range of Fashion Promotion and Marketing projects, including trend, creative marketing and communication, branding, styling, visual merchandising photography, film and media, visual merchandising, branding, strategic marketing, digital creation and new development in social media. Teaching and learning are interactive, covering academic, creative practice and industry-applied elements.
Facilities
Location
Start date
Start date
About this course
A Levels - BBC including Art and Design or Media International Baccalaureate - 29 points including at least 5 in HL Visual Arts Pearson BTEC Level 3 Extended National Diploma - DDM (in Art and Design or Media) Access to HE Diploma (in Art and Design or Media) - Pass with 45 credits at Level 3 with a minimum of 33 Level 3 credits at Merit or Distinction. GCSE minimum grade 4 (Grade C in grading system prior to 2017) in Maths and English. If English is not your first language, you must have an IELTS of 6.5 overall with at least 6.0 in each element. We prefer applicants
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Subjects
- Credit
- Teaching
- Marketing
- Branding
- Fashion Marketing
- Global
- Project
- Industry
- Social Media
- Fashion Promotion
- Communication Training
- Media
Course programme
The first-year modules are designed to provide a fundamental understanding and application of promotional and marketing tools.
Subjects of study include:
- Digital Skills
- Introduction to Fashion Marketing
- Introduction to Fashion Promotion
- Fashion Visual Merchandising
- Digital Fashion Marketing
- Fashion Styling
- Fashion Campaign Planning for Industry
- Fashion Branding Strategies
- Physical and Digital Fashion space
- Fashion Consumer Trends
- Digital Content Creation
- Fashion retailing strategies
- Fashion Marketing Campaign
- New Media
- Creative Fashion Branding
- Fashion Event Management
- Fashion Entrepreneurship
- Luxury Business Management
Credit Level 4
The second year develops the practical application of your marketing and promotion skills and includes industry led project work with fashion brands. In addition, you will have the opportunity to combine your studies with a semester with IED in Milan or Barcelona.
Subjects of study include:
Credit Level 5
The final year is designed to develop your creative portfolio and strategic management skills and allows you to special in an area of fashion promotion that best suits your creative/ business skills. The final project will culminate in a degree show where you will present your work.
Subjects of study include:
Credit Level 6
Fashion Marketing and Promotion