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Foundations in Marketing
Short course
Online
Description
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Type
Short course
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Level
Beginner
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Methodology
Online
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Class hours
20h
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Duration
Flexible
The comprehensive course provides an introducton to the core principles of marketing.
This course is designed to provide frontline managers and business owners with a sound understanding of the key elements the marketing function in a business, enabling you to interpret your markets, and identify the best fit marketing strategies to grow sales and profitability for the business.
About this course
This course provides managers with a sound understanding of the key elements of researching and profiling a market, determining the marketing mix, analyzing and defining a target market and planning and implementing marketing strategies.
All managers who need to develop an understanding of the fundamental principles of marketing.
Global Certificate of Completion
6 REASONS TO ENROL IN THIS PROGRAM NOW!
1. Your courses comprises best practice interactive E-Learning technologies and expert developed content.
2. You get a Management Certificate which is recognized worldwide.
3. You get real value for money (E-learning costs a fraction of conventional learning).
4. You can get started immediately.
5. You can learn at your own pace, at home, at work, in the park, anywhere you choose.
6. You will have excellent support from a dedicated coach throughout the program.
Reviews
Subjects
- Marketing
- Sales Training
- Sales
- Marketing Mix
- Marketing Tools
- Marketing Plans
- Marketing Strategies
- Market analysis
- Business Environment Analysis
- Competitor Analysis
- Quantitative Analysis
- Customer analysis
- Customer Value Creation
Teachers and trainers (1)
James Johnston
Director of Studies
James is the ILM Program Director at Global Management Academy. James has an MBA and MA Education, and has 30 years of experience in Senior Management, Business Consulting and ownership of several companies, including software and consulting companies in Australia and Britain.
Course programme
The content of this course includes:
- Understanding how to conduct a market analysis
- Business Environment Analysis
- Competitive (5 Forces) Forces Analysis
- Competitor Analysis
- Quantitative Analysis
- Understanding how to conduct a Customer analysis
- Understanding Customer Value Creation
- How to Segment your Customers
- Pricing Strategies
- Product Positioning Strategies
- Using Customer Data to optimize profitability
- Place - Sales Channels
- Promotional Activities
- Reviewing Marketing Performance
Additional information
Foundations in Marketing